Chapter 1084 Change
There was a document on Song Yuanchao's desk. This document was given to him by Sun Yaoliang yesterday. Logically, Song Yuanchao should have made an instruction and decision yesterday, but after reading the document, Song Yuanchao did not respond promptly as usual.
The cigarette in his hand was almost finished, and the long ash tilted slightly to the right and fell directly into the ashtray. Song Yuanchao picked up the cigarette and took another puff, then put it out in the ashtray.
He picked up the phone and called Sun Yaoliang, and soon Sun Yaoliang came to his office.
"What's wrong? Are you in trouble?" Sun Yaoliang walked in and saw the document on Song Yuanchao's desk at a glance and asked with a smile, then walked over, pulled out a chair and sat down.
"I would like to hear your opinion first." Song Yuanchao pointed to the documents on the desk and said.
"Since I'm handing this to you, you should be able to guess my attitude. We have to admit that we are old, and our era is almost over. The changes outside are too fast. If we continue to stick to our old ways, I'm afraid we won't be able to adapt to the new era." Sun Yaoliang spoke the truth. He sighed, took the cigarette handed to him by Song Yuanchao, lit it, and took a deep puff: "Yangming has done a good job these days, and he has some ideas and thoughts. I won't hide this information from you. The main ideas in it came from Yangming. I also talked to Yangming in detail before the document was formed. I originally planned to make things difficult for him, but in the end he convinced me."
Sun Yaoliang spread his hands and shrugged his shoulders, then smiled and shook his head: "You know what I was responsible for at Si Te in the beginning. The sales company was established under my leadership. I am also an expert in the market. But as I said just now, sometimes you have to admit that your thinking can't keep up with the times. This is also a reality."
"To be honest, the development of Sit and Nandu has reached a bottleneck in recent years. Judging from the financial statements and overall sales in the past two years, it seems stable on the surface, but it is not the case in reality. Zhu Weizhou's previous problems are one thing, and the overall changes are another. With your vision, I can see this situation, and you will not fail to notice it."
Song Yuanchao didn't say anything, but he was positive about what Sun Yaoliang said. As Sun Yaoliang said, the development of Sit and Nandu has reached a bottleneck, especially the overall cost increase and the stability of market sales have actually shown a stagnation, and this stagnation seems normal on the surface, but in fact it is the arrival of a crisis.
As a leading domestic private enterprise (joint venture), Sit has gone through many ups and downs since its establishment, and has come to where it is today step by step.
In particular, the establishment of the sales company was decided as early as when Song Yuanchao took over the first branch factory. It was also because of the sales company that Song Yuanchao was able to use this channel to directly compete with the Nandu General Factory for the power of supply and marketing, thereby obtaining the subsequent independent qualifications.
Afterwards, the sales company made great contributions to the development of Sit. Relying on the sales company, Sit not only opened up market channels, but also firmly grasped the sales terminals.
Precisely because of this, the sales company has a very high status within Sit. Except for the two years when Zhu Weizhuo served as general manager, basically every general manager of the sales company has served as the group's deputy general manager, and his ranking among the group's deputy general managers is second only to the executive deputy general manager.
This is enough to prove the importance of the sales company and its position within the group, although the sales terminals have been changing over the past 20 years. For example, the initial sales terminals were mainly supply and marketing cooperatives, department stores, fruit, tobacco and sugar channels, which was the pattern in the early days of reform and opening up.
In the mid-to-late 1980s, sales companies bypassed the middle channels by penetrating into the terminal model and directly controlled the terminals such as shopping malls and stores, thus overcoming the market monopoly of the former. Later, some wholesalers gradually replaced the traditional channels. In response to this situation, sales companies divided wholesalers into different levels, evaluated them according to the quantity of cooperative purchases, business scope and payment cycle, and thus determined the level of each wholesaler, forming a mutually beneficial situation.
In the mid-1990s, with the emergence of supermarkets and foreign large supermarkets (hypermarkets), these sales terminals began to replace the traditional terminal market and became the main force of market sales. According to market changes, sales companies also began to adjust their market strategies, shifting more energy from traditional cooperation to partners with bulk channels and stable markets, and finally formed a new strategic partnership cooperation model.
These changes are the process of change and development over the past two decades. Every time the market changes, Si Te will make appropriate adjustments, and the sales company is mainly responsible for the adjustment. But with the advent of the new world, the market structure has begun to change again. Although supermarkets and shopping malls have replaced the original terminal structure, these new terminal structures have also been changing step by step in the past two years. Although such changes are difficult for outsiders to detect, as Si Te's senior executives, Song Yuanchao and Sun Yaoliang have keenly discovered this.
There is a saying that goes, "Good wine needs no bush." Song Yuanchao also said this to Song Yangming. But there is another saying he didn't say, "Good products still need to be advertised." This is also the truth of the market. No matter how good your product is, if you lose the market, then your business will come to an end. Song Yuanchao knows this better than anyone else.
In the past two years, as Sun Yaoliang said, the development of Sit and Nandu has been a bit tired, or has reached a bottleneck. The problem is not that the sales company is not working hard. Sun Yaoliang has carefully studied this situation, personally visited the sales company, held many meetings, and listened to many people's opinions.
As the founder of the sales company, Sun Yaoliang has a deep understanding of the sales company itself and the market, and his ability and level are absolutely recognized by Song Yuanchao. Sun Yaoliang found that it was not that the sales company did not work hard, nor that they did not do well in those aspects. On the contrary, after solving the problem of Zhu Weizhou, the sales company worked very well under the leadership of He Xiao, but the results were still unsatisfactory.
In this case, Sun Yaoliang had to look for the problem from other angles, and at the same time, he gave this task to Song Yangming, who served as his assistant. Originally, Sun Yaoliang just wanted to use this topic to help Song Yangming better understand the market and the operation of the sales company, and he did not think too much about it, nor did he expect Song Yangming to really solve the problem.
But Sun Yaoliang never expected that less than half a month later, Song Yangming found Sun Yaoliang and handed him an answer sheet.
After reading Song Yangming's answer, Sun Yaoliang was a little surprised and fell into deep thought. Because in Song Yangming's answer, Song Yangming directly pointed out that the current sales model of the sales company is no longer in line with the future market development. Although the sales company has done a good job, the key is not the people, but the external market has begun to change, and this change is a new subversive change to the traditional market model.
Whether it is the original supply and marketing cooperatives, department stores, or later wholesalers or the supermarkets and shopping malls that now occupy the main terminals, it is a fact that the latter have replaced the former, but in essence it is still a change in the traditional market channels, it is just some deeper or industry integration in the traditional market channels.
There is no fundamental change in these traditional sales channels. What has changed are only the terminal's operating methods, themselves and scale.
But with the advent of the Internet era and the emergence of online shopping, the biggest competitor to disrupt traditional sales channels has finally arrived. In addition, the growth of the new generation of young people has also greatly changed their consumption and habits from those of the past. Young people are more likely to accept new things and are more willing to take the initiative to try and accept new things.
Although the Internet industry has not had much impact on the changes in traditional sales terminals, according to what Song Yangming said, the hole has been torn open, and once the hole is torn open, it will become larger and larger in the future. Even if the hole is still very small and has not yet reached a decisive level in the impact on the traditional sales market, don't forget that the Internet has only been around for a dozen years, and its development speed is really too rapid.
"I have carefully studied the issues raised by Yang Ming, and I have to admit that his views and perspectives are worth pondering. I also had a conversation with Zhang Hao, and he told me that Yang Ming's judgment is very likely to be correct, because he himself is more optimistic about the future of the Internet replacing traditional sales terminals."
At this point, Sun Yaoliang shook his head: "In the future, traditional sales terminals will shrink and eventually shift from a dominant position to a secondary position. The Internet will replace traditional sales terminals. This is very likely. Judging from the current changes, although it has not yet fully emerged, from the perspective of the overall stagnation or apparent stability of the traditional market, there are already such signs ."
"So, you support it?" Song Yuanchao pointed at the thing and asked solemnly.
"Why not support it?" Sun Yaoliang asked back, "I think it is necessary even if it is just an attempt. When the company grows to such a scale, every step forward is very difficult, and it is not good to stick to the incomplete. I think such support is still necessary. It is better to do it early than late, and it is better to do it than not to do it. If Yangming's point of view is correct, then if we do it now, we can take the initiative in front of others and have more time to deal with future changes. Even if this point of view is wrong, what does it matter? How much can we invest in doing this? Even if there are losses, with our family background, these losses are completely affordable."
