Chapter 1103: Riding the Wind and Waves
As the projects of the Strategic Department and the Internet company progressed, everything was proceeding in an orderly manner. Song Yangming not only began to work on the integration of products and the Internet, but also took this opportunity to gain a certain say in the company's sales, marketing, warehousing, logistics and even other departments.
This is the result that Song Yuanchao wants to see. As his successor, Song Yangming will take over Si Te in the future, and Sun Yaoliang will step down as general manager in at most half a year. After he leaves, Song Yangming will replace Sun Yaoliang. If Song Yangming fails to control the company's departments during this period, then even if he can become the general manager in the future, his actual power within Si Te will be very limited.
If this is the case, Song Yuanchao will be greatly disappointed. Song Yangming himself is also very clear about this. Taking this opportunity, Song Yangming controls part of the authority of other departments through the Strategic Department, and then builds his own team to prepare for the formal takeover of Si Te in the future.
More than a month passed, and the product was launched on the Internet smoothly. At the same time, relevant departments made adjustments under the coordination of Song Yangming, laying a solid foundation for the combination of the Internet and the product.
After the product was officially launched, the initial results were not good, which made everyone in the strategy department feel a little disappointed. After all, everyone had been busy for so many days, even working overtime on Sundays and giving up their rest time. Now that the product was finally launched, the results were not satisfactory.
The greater the expectation, the greater the disappointment. Looking at the feedback information for two consecutive days, Song Yangming also frowned. At this time, Huo Dawei comforted him. After all, the cooperation between Si Te and the Internet has just begun. It takes a process to transform from the traditional market to the Internet market. It is unrealistic to expect this process to be effective immediately. Moreover, Si Te is trying to do this for the first time, and the experience in this regard can be said to be zero. Huo Dawei thinks that the current situation is normal. Although the Internet market and the traditional market are different, there is no difference in the nature of the market. Since it is a market, it needs to be cultivated, so he persuaded Song Yangming to be patient.
At the same time, Huo Dawei also pointed out the difference between Internet promotion and traditional promotion. The current promotion efforts are not strong enough. He suggested increasing the online promotion efforts and carrying out a series of promotional activities for online products to attract offline customers and increase sales.
Song Yangming thought about it and agreed with this. He calmed down and had a serious conversation with Huo Dawei. He then called a meeting with all department members and finally came up with a plan to increase promotion and sales at the same time.
In order to achieve the best goal, not only did they promote it on the cooperating Internet platforms, but they also contacted several of the largest domestic portals through Zhang Hao's connections, including Zhang Hao's Yahoo China for promotion.
The latter promotion can not only attract popularity and sales for Sit's products on the online platform, but also bring considerable benefits to the cooperating Internet platform. After all, Sit's products are launched on the platform, so promoting the product is also promoting the other party's platform.
Song Yangming could easily understand this principle, so he personally talked to the Internet company during the communication and put forward a win-win proposal. After listening to Song Yangming's story, the Internet company expressed great interest. The two sides discussed for a long time and finally reached an agreement that the Internet company would promote Si Te's products on its homepage for free in the next year, and Si Te would use other portals and websites to promote Si Te's products with links to the Internet company's online shopping platform, so that both sides could get what they wanted.
After solving the promotion problem, the next step is promotion activities. Song Yangming's team has formulated more than a dozen targeted promotion plans. In fact, over the years, the sales company and the market have never stopped promoting sales. In the earliest period, when Si Te was still a branch, Song Yuanchao used the promotion methods of buy 100 get one free and later "come back with another bottle" to defeat many competitors and quickly occupy the market.
Now we just bring offline promotion methods online. Although the platforms are different, the models are similar. Many promotion methods can be copied and some can be used even with slight modifications. In addition, there are many people and many ideas, and online platforms are more conducive to the divergence of some thoughts. In this way, Song Yangming selected the ones he was most optimistic about from the many promotion methods, and then assigned tasks and began to implement them one by one.
Song Yangming did not use these promotional methods all at once. He planned to implement each plan one by one, and then see which plan was better and more suitable. After half a year or a year, he would adjust or delete the plans that had been implemented, and then promote them back and forth in a rolling mode. In this way, he could maintain freshness and change them at any time, thus achieving the purpose of promotion.
With these two approaches, online sales quickly became popular. When Song Yangming looked at the arrow on the data sheet that was almost like a helicopter going upward, a smile finally appeared on his face.
In the second half of the first month after the product was launched, the total sales of various products reached the amount of one regional branch of Sit, and this amount was still increasing even before the launch. Just ten days into the second month, the sales amount of the previous month had already been refreshed. If this momentum continues, then this month's sales will be extremely shocking.
This result was unexpected by everyone, including Sun Yaoliang. Even though Sun Yaoliang supported the combination of products and the Internet from the beginning, he never expected that the power of the Internet would be so great.
As for other departments, they were not optimistic at all when the Strategy Department was first established. Many people thought that Song Yangming, the prince, was just daydreaming. They were engaged in fast-moving consumer goods and industrial enterprises, not those Internet companies that were inflated like balloons by boasting and empty talk. Instead of working on a good market and maintaining it, they wanted to be innovative and combine products with the Internet. Isn't this just being willful because of money?
There are many people who hold this view, even including the old men who followed Song Yuanchao to conquer the world.
Although many people did not explicitly oppose it for the sake of Song Yuanchao and Sun Yaoliang, they disagreed in their hearts. When the Strategic Department was first established, there were many people who were not optimistic about it, and some even privately bet on how long the department could last.
But now, the facts have given everyone a resounding slap in the face, and also made Song Yuanchao proud. The successor he chose has achieved such results. The future is promising!
Song Yangming returned to Shanghai yesterday. He came back for two main things.
One thing is that Qin Wenhui is about to give birth, and the due date is just a few days away. As her husband and the father of the unborn child, Song Yangming must stay by her side at this time no matter what.
As for the second thing, Song Yangming came here to see Zhang Jianguo. As the online business volume grows, the requirements for the original warehousing and logistics link are becoming higher and higher. In addition, there are slight differences between online and offline, and the previous logistics distribution model is also very different.
Zhang Jianguo's logistics company has always been the largest private company in the country, and Zhang Jianguo established a courier company a few years ago, which is one of the largest in the current domestic courier industry. The entire Shenghua Group has in-depth cooperation with Zhang Jianguo's logistics company, including the courier company, among which the logistics company's cooperation business is the most extensive. Now this situation has changed. With the increasing proportion of online product sales of Sit, the courier business and traditional logistics business have begun to show changes.
Song Yangming did not go to the company to meet Zhang Jianguo, but went to his home.
Zhang Jianguo is not young anymore. He is more than ten years older than Song Yuanchao and is now over sixty years old.
If it were an ordinary company, sixty years old would be the retirement age, but Zhang Jianguo, as the boss, is still busy. After all, both the logistics company and the express delivery company were founded by Zhang Jianguo himself. As the founder and boss of the company, how could he just let go?
But after all, he is not young anymore, and Zhang Jianguo's work intensity is not as high as before. When he was in his prime, it was common for Zhang Jianguo to work ten hours a day. But now he is not energetic enough, and with his age, various minor problems have emerged, and he can no longer work so hard.
In the past two years, Zhang Jianguo has been considering his successor. He originally wanted his son Zhang Hao to take over. Unfortunately, Zhang Hao already has his own business, and the scale of Zhang Hao's business has long exceeded the imagination of ordinary people. Even if Zhang Jianguo's logistics and express delivery companies are large, Zhang Hao has no interest in them.
As a second choice, Zhang Jianguo set his sights on his daughter Zhang Pingping.
He no longer thought about his son Zhang Hao taking over. After Zhang Hao married the eldest daughter of the Wu family, he rarely returned to Shanghai. The young couple lived in Shenzhen and Hong Kong, and they only saw each other a few times throughout the year.
As for Zhang Pingping, she had been acting in movies and TV series in the past few years and was quite famous in the film and television industry. But to be honest, this circle is a big melting pot, and her reputation has been getting worse and worse in recent years. Although Zhang Pingping is not afraid of trouble, sometimes some messy things will come up, because Zhang Pingping is beautiful.
In the past two years, Zhang Pingping gradually had the idea of semi-retiring, moving from the front desk to behind the scenes. She set up her own studio under Luo Yang's company, so that she could pursue her own career and avoid some unnecessary trouble.
Not only Zhang Pingping did this, but also Wang Zisan and Wang Fei also set up their own studios.
After Zhang Hao got married, Zhang Jianguo began to pay attention to his daughter's marriage. Zhang Pingping was not young anymore. A girl who was still unmarried at the age of 30 would be an old maid. What would she do if she didn't get married? Zhang Jianguo and his wife worried about this matter. Even Song Yuanchao helped to take care of this matter, introducing her to potential partners from time to time and helping her with a boat trip.
