Chapter 263 It has to be big!
"It's increasing! Sales are starting to increase!"
"Boss Song, come and see!"
Honghuang Studio, within the production team.
The employees gathered together, excited voices rising and falling, mixed with disbelief.
"It's not surprising. An increase in sales was expected. How much has it increased?"
Old Song came from a distance without any surprise.
Because he knew that due to the experience of Penguin's "Ace Battleground" the previous week, players lacked confidence in the new gameplay of Battle Royale, and many were still waiting and watching.
So the sales for this week were not too exaggerated, with only 420,000 copies sold.
This sales volume has exceeded the first-week results of "Sekiro" and "Resident Evil", and even reached a height that many games cannot reach.
But it did not meet his expectations.
After all, they have made a phenomenal game like Red Dead Redemption that sold tens of millions in its first week, and with the hype during this period, the requirements are naturally higher.
And the first week's results are crucial.
Even if we don't talk about reaching the record-breaking level of Red Dead Redemption, it should at least reach the level of annual exclusive, with a minimum of one million in the first week, right?
But now we haven’t even reached half of that goal, so it’s hard not to feel a little disappointed.
As if seeing his disappointment, several old employees nearby complained:
"Boss Song, you have too high an eye. Last year, only 27 models achieved sales of over 1 million, and it took a year. We achieved that in just over a week, and you're still not satisfied."
“It was achieved in just over a week?”
Old Song was stunned for a moment, then suddenly realized: "You mean, the sales have exceeded one million now?!"
After saying that, he hurried to the computer.
As expected, the sales of PlayerUnknown's Battlegrounds have reached 1.03 million.
In other words, sales soared by 700,000 in one day!
hiss--
Old Song gasped.
Although they said so, this is already the second fastest growth rate among their Honghuang group.
There is every chance that the final sales volume will reach tens of millions of copies!
It’s not inferior to the annual exclusives of the Big Three!
According to past sales patterns.
100,000 excellent.
500,000 fine products.
A 1 million masterpiece.
A 5 million masterpiece.
10 million phenomenal level.
Although there are differences between them, the measurement standards are different.
But no matter what, with such a rise in popularity, this game already has the potential to become a phenomenal game!
"Is this game so powerful?" Old Song said in shock.
"That's not the case. Ever since they found out that our game doesn't have cheats, our sales have been declining."
"It's really thanks to Penguin's vigorous promotion some time ago that it brought us a lot of traffic."
"The negative example highlights the true."
The employees were filled with regret.
Sometimes, when a game becomes popular, there are really many factors involved, and no one can predict what the final result will be.
Today, the sales of PlayerUnknown's Battlegrounds have exceeded one million, and the growth rate is far beyond expectations. It is fully qualified for long-term operation.
"Okay, very good. Let's immediately ask the online game team to increase their investment in publicity and promotion. We must not give other competing products a chance to overtake us!"
Lao Song knew very well that the cost of their game was not high, only 30 million in the initial stage.
This is the case when Chen Lin requires image quality and optimization, as well as the ultimate in security protection.
Even if new maps and gameplay are developed later, plus publicity and promotion costs, the maximum will not exceed 80 million.
A million sales in a week is equivalent to making back the production costs.
Only a fool would ignore such a profitable project.
soon.
Overwhelming advertisements appear on major platform websites.
They even invested heavily to hold an offline "PlayerUnknown's Battlegrounds" competition, which mainly consisted of 4-person team competitions.
For a moment.
Various gaming clubs formed teams to compete for the championship prize of up to 10 million yuan.
This bonus pool was set by Chen Lin.
Because he is well aware of how huge the e-sports potential of this game is, and it would not be an exaggeration to even launch an entire e-sports live broadcast industry, so the first time must be big!
Not only the scale has to be large.
The prize money should be even bigger!
When the news was announced and spread, the entire Internet was in an uproar.
"What the hell? A 10 million bonus?"
"Even the second-place team has 5 million!"
"Hit me now to see if I'm dreaming."
"Hong Huang's move is too exaggerated!"
“Is the e-sports industry so profitable?”
"Participate! You must participate!"
"I'll contact a few friends to sign up right away!"
A prize of tens of millions is absolutely unimaginable for ordinary people.
Even if the four-person team splits the money equally, after deducting taxes, there will be nearly 2 million, which is more money than many people can earn in their entire lifetime.
Exploded.
The entire gaming community exploded.
It became even more popular outside the circle, and a large group of netizens were shocked when they saw the exaggerated bonus and cried out in surprise.
They never thought that they could make money by playing games, and so much money.
even.
This is just the prize money for one tournament.
It won't last more than a month!
This also led to many people who had never played games starting to inquire about Honghuang and PlayerUnknown's Battlegrounds, wanting to see if they had the talent.
This move.
It will undoubtedly attract more new players and expand the base of the gaming industry.
At the same time, the attention to the e-sports industry has also soared, becoming the hottest topic of discussion.
"What does Hong Huang mean by this? The prize money alone is so high, plus the cost of hosting a large-scale competition, aren't you afraid of losing all your money?"
"That may not be the case. I heard that the sales of PlayerUnknown's Battlegrounds have increased again. It just passed 1 million yesterday, and it has already exceeded 2 million today. If this trend continues, it will only be a matter of time before it reaches 5 million."
"But even if that's the case, there shouldn't be such a big move, right? Domestic e-sports has always been lukewarm."
The gaming industry has only been booming for a couple of years, and many manufacturers do not pay much attention to the resulting e-sports industry, only viewing it as a channel to promote games.
Every time I do it, I basically spend more than I earn, and if I do it on a smaller scale, there will be no effect.
Over time it has become what it is now, and not many manufacturers are willing to do it.
However.
What they don't know is.
At this time, the Honghuang studio had already been bombarded with calls from various companies.
A large number of companies have their eyes on the traffic and popularity of Honghuang's competition and have called to discuss advertising.
There are all kinds of things, such as wilderness survival supplies, toy manufacturers, medicine manufacturers, building materials, knives and kitchen utensils, cars...
Some of them are even well-known domestic manufacturers, and were personally received by Chen Lin and Lao Song.
Even Su Peng from Bilibili received a task from the headquarters and called to discuss cooperation.
"Mr. Chen, for such a big event, please don't forget us at Station B. You must give us the broadcasting rights no matter what. I can also help you contact the venue."
This time, the headquarters gave Su Peng a death order that he must obtain the broadcasting rights for this event. It would be even better if he could get exclusive broadcasting.
certainly.
He also knows that Bilibili cannot compare with Dousha in live streaming.
So I don’t hold out much hope for exclusive broadcasting.
"It just so happens that I'm also planning to live broadcast on multiple platforms. Send someone over to discuss it when the time comes . Remember to help me find a larger venue." Chen Lin said into the phone.
"Okay! I guarantee you'll be satisfied!"
Snap——
Su Peng hung up the phone and prepared to leave in a hurry.
Chen Lin was busy from morning till night, and the advertising franchise fee alone cost him over 100 million yuan.
The most generous of them was a company called Siling Motors, which spent 30 million to acquire the position of the main franchisee, which immediately covered their bonus expenses.
Afterwards, we also discussed the cooperation of implanting Siling Motors in the game, but the price could not be agreed upon for the time being.
"Just wanting to get advertising placement with a few million dollars is underestimating our game."
Looking at the representatives of various companies leaving in the elevator, Chen Lin smiled and did not feel any regret at all.
Now that PlayerUnknown's Battlegrounds has just been launched and its fame has not yet been fully revealed, naturally no one would be willing to pay a high price.
But things will be different in the future.
You want to advertise, but I'm not happy about it.
"Mr. Chen, the competition rules have been drawn up. Would you like to take a look?"
At this time, an employee from the planning department hurried over with a form.
"Is it done yet?"
Chen Lin took the form and took a look at it.
This time, their competition is global and it is also their first attempt to enter the overseas market.
At that time, 32 teams will be selected through online qualifiers, and then enter the final offline knockout rounds to determine the champion team.
The entire process, including the qualifiers, will last about half a month, which is a very long schedule.
Although the investment is relatively large.
But the rewards are also huge.
At least no one will be able to easily shake the position of "PlayerUnknown's Battlegrounds" in the battle royale game category!
It also broke the penguin's dominance in shooting games.
"Well, it's well done. Let's give it to Director Song and have him arrange for someone to organize the event."
"receive."
After saying this, the employee left in a hurry and went to the Liming team to find Lao Song.
The operations are now under the management of Old Song, so Chen Lin feels relieved to let him make the arrangements.
As for Lao Li, he is mainly responsible for the production. Even if he is in charge, no one knows what the final result will look like.
Finish explaining everything.
Chen Lin turned and left to deal with other things.
…
In a blink of an eye.
A week passed.
Just as the "PUBG" global tournament qualifiers are in full swing.
On the bustling Internet, news about a large number of new battle royale games began to emerge.
Seeing the success of Honghuang, many manufacturers have started to consider this new gameplay and are preparing to develop their own battle royale games.
Some people even took this as inspiration and added similar gameplay to their own currently operating games, setting off a battle royale craze.
"I really didn't expect that Honghuang would win in the end. Penguin has lost such a large market share in the shooting game market. I guess the MMORPG project will be delayed."
At the Changyou headquarters, a group of senior executives gathered in the conference room to discuss this important matter.
As the leading representatives of Xianxia MMO, they naturally knew that Penguin had plans to get involved in this category, and they were also prepared to suffer the impact.
But who would have thought.
The emergence of Honghuang broke the undefeated myth of Penguin in the online game industry, and tore off the FPS market that Penguin valued most.
Although it won't cause any serious damage to the penguins.
But it is enough to slow down their expansion.
Speaking of which, these manufacturers really have to thank Honghuang.
"The Penguins are very powerful, so it would be best if someone could contain them. However, I heard that their subsidiary Yaoguang Studio is developing a martial arts game, so we can't be careless."
"Yaoguang Studio? Isn't that the company that Penguin just acquired?"
"That's right. They've been developing that martial arts game for several years. Now that there's more money being poured in, I'm afraid Honghuang won't be able to hold it off for much longer."
Anyone who knows about the gaming industry knows this.
In order to seize the market, Penguin has acquired a large number of game studios in the past two years, along with the IPs of the projects that those studios were developing.
In addition, with the games that are occasionally agented from abroad, even the old and famous game companies have to give them a wide berth.
Only a few companies with strong foundation can compete with it.
"So, we can't just rely on Honghuang to make a difference. We have to make preparations for both scenarios and develop a brand new MMO."
"It's easy to say, the gameplay has been basically explored in recent years, and it's not easy to innovate."
"Indeed, these games are still mainly based on the gameplay of Legend and Journey, and there haven't been any major changes in a while."
MMORPG (Massively Multiplayer Online Role Playing).
It can almost be regarded as something of the same era as FPS.
Even the most popular CF today was introduced from abroad.
Although the domestic development level has caught up, it is still very difficult to innovate on the original basis.
This is not just a matter of funding.
It’s still a matter of brain and vision.
Can't think of anything you can do?
And even if someone figured it out, no one would dare to try it easily.
After all, the market reaction is uncertain. Who will bear the losses if any?
No one dares to be the pioneer!
This is the dilemma facing the domestic gaming industry today, and it is also the reason for the continuous introduction of foreign games.
Most manufacturers still prefer to follow the predecessors and imitate them, so that at least they can ensure that they will not make mistakes.
But right now.
Penguin is closing in step with more and more competitors.
No matter how reluctant they are, they have to start to adapt.
