Chapter 275 Scratch Lottery Activity

Zhong Jun smiled and nodded:

"This one song is worth ten road shows for my competitors."

The Zhong brothers were once worried that the film’s promotion was not strong enough and would seriously affect the box office.

Because Su Chen didn't work very hard on publicity.

Apart from publishing novels and official announcements on Weibo, Su Chen tries not to participate in other promotional activities if possible.

The Zhong brothers did not dare to force Su Chen too much.

It's really hard to express my suffering.

But now, once a song is released, it attracts the attention of the entire network.

However, at this moment.

The Zhong brothers suddenly saw it.

The entry "'Three Shots Surprise' holds a prize-winning guessing contest!" immediately jumped into the top ten of Weibo's hot search list.

Zhong Lei clicked on it out of curiosity.

I saw that it was an event organized by Xin Pingwu Film Co., Ltd., the producer of "Three Shots Surprise".

The rules of the activity are very simple. Netizens only need to scan the QR code through WeChat and complete a multiple-choice questionnaire to have a chance to win rewards.

Zhong Lei scanned the code and entered.

At the beginning of the questionnaire, it was clearly stated that netizens who participated would receive a reward of 1 cent for each correct answer.

The content of the questionnaire is twenty multiple-choice questions.

The questions were all about the movie "Three Shots Surprise" or the characters in the movie.

For a moment, Zhong Lei and Zhong Jun were silent.

At the same time, there was obvious worry in his eyes.

Bell Tower:

"What should we do? This must be a trick played by Zhang Weiping!"

Zhong Jun:

“That’s troublesome.”

Originally, the investment scale and star status of "Love is Not Blind" cannot be compared with "Three Shots Surprise".

Now, the opponent used such a deadly move, and the Zhong brothers suddenly felt that they could not resist.

As expected.

An hour later.

The entry "'Three Shots Surprise' holds a guessing contest with prizes!" has already made it to the top three of all major trending search lists!

Faced with such a situation, Zhong Lei and Zhong Jun could no longer remain calm.

You know, since "Love Is Not Blind" is a low-budget movie, and the box office appeal of the director and cast is unclear, it only got an 8% screening ratio in theaters.

This was the result achieved by Zhong Lei and Zhong Jun using their connections.

If the movie can’t even maintain its popularity on the internet, it will most likely flop !

This is something they cannot accept.

Think of this.

They immediately called together the main creative staff of the crew and employees from the publicity department to discuss countermeasures.

Of course, they still have to ask Su Chen's opinion first.

Bell Tower:

"Xiao Chen, what do you think about this matter?"

Su Chen:

"Isn't there going to be a premiere tonight?"

This is enough. We have done all the necessary publicity. What’s the point of doing so many fancy things?

Moreover, the opponent is a bad movie like "Three Shots Surprise".

Yes, in his previous life, "Three Shots Surprise" was the worst movie Zhang Yimou had made in the past twenty years, no doubt about it.

Facing such an opponent, Su Chen is not worried no matter what he does.

However, Su Chen's answer was not enough to satisfy Zhong Lei and Zhong Jun.

Xiaochen is still too Buddhist.

Just like the promotion of a TV series, they are never willing to put in enough effort every time.

But this time, it was an unfamiliar film field, and he was facing a great director like Zhang Yimou.

Moreover, you should know that Chinese people love to take advantage of small opportunities.

Haven’t you seen how many people are fighting over a one-cent red envelope in WeChat groups and getting bloody?

This time, the activity launched by Zhang Weiping, where one cent is rewarded for each question, will definitely cause a huge wave.

If our side does nothing, the popularity will definitely be completely suppressed by the opponent.

Moreover, there is a powerful opponent called "The Loyal and Brave Generals of the Yang Family" who has not made any move yet!

Zhong Jun:

"How about this! Liang Bo, Deng Ziqi, how about we stir up some gossip about the two of you?"

Su Chen was unwilling to cooperate, so the scandal between him and Yang Mi, the two main characters, could not be hyped up.

But, it’s also okay to stir up scandals about supporting actors!

Liang Bo and Deng Ziqi had no objection to this.

For the sake of the movie, appropriate sacrifices are necessary.

Besides, this can also increase their popularity, right?

But that’s not all.

Zhong Lei also made requests to other participating stars.

"Everyone, please step up your interaction with your fans!"

"This is your first movie. I don't need to explain how important it is!"

Yan Ni, Jiang Chao, Yu Entai and others certainly had no objection.

If this movie is a success, they will be movie stars and their status will be greatly improved. Even if the Zhong brothers don't say anything, they will use all their strength to help promote the movie.

At this time, the person who was most anxious was actually the executive director Kong Li.

He had been working as a television photographer for so many years, but he never expected to be appreciated by Su Chen and become an executive director capable of standing on his own.

Now, even more so, I have been given the opportunity to direct a movie.

Although he is only Su Chen's deputy, this also provides more possibilities for his future career.

It can be said that this movie is of greater significance to Kong Li. You know, it is more difficult for a TV director to enter the film industry than a TV actor.

However, others can mobilize their fans, but he, a director who no one pays attention to, has no way to help promote the movie.

His Weibo account only has one million followers, what’s the point of that?

Thinking of this, Kong Ling was really a little helpless.

Well, I still believe Su Chen.

There is no problem with the script or the quality of the film.

I hope Su Chen can replicate his successful path in the television industry.

So next, everyone started to show off their talents.

Xingyi started the publicity machine and began to hype up the scandal between Liang Bo and Deng Ziqi.

However, what disappointed Zhong Lei and Zhong Jun was...

The related entries didn’t even make it into the top 20 trending searches on Weibo.

This made the Zhong brothers, Liang Bo and Deng Ziqi immediately deflated.

For something like this, it seems that Su Chen has to take action to be effective.

It’s a pity that this guy is too Buddhist and refuses to hype himself up.

See this situation.

Zhang Weiping's face was already full of smiles.

"Director Zhang, cheers to our victory!"

At this time, Zhang Weiping was having afternoon tea with Zhang Yimou.

The "Three Shots Surprise" quiz with prizes was created by him.

So much manpower and resources were wasted in the early stages of this movie, and we can't have any problems in the final promotion stage.

Zhang Yimou raised the teacup in his hand and clinked it with Zhang Weiping:

"Our main rival is 'The Legend of the Yang Family'. Lao Zhang, I think you care too much about Su Chen's movie!"

"The screening ratio of "Soldiers of the Yang's Family" is 30%, while the screening ratio of "Love Is Not Blind" is only 8%!"

This old guy is really but he likes to interfere too much in the early stages of a movie. This has gradually made Zhang Yimou dissatisfied with Zhang Weiping.

But of course, if the movie box office is a hit, then some minor issues won’t be a big deal.

Zhang Weiping was certainly aware of this.

"This move of mine is for dealing with all opponents."

"This prize-winning guessing contest can also effectively target "The Legend of the Yang Family"!"

This is also true.

That afternoon.

Entries related to "Loyal and Brave Generals of the Yang Family" began to emerge.

However, it did not cause a strong reaction.

These entries, at most short-lived, made it to the top ten of the trending search list.

It soon sank again.

On the contrary, the popularity of the "Three Shots Surprise" guessing contest with prizes is getting more and more intense.

Some netizens began to show off their scores, demonstrating their victory of getting all 20 questions correct.

This sparked a new trend.

Originally, a two-dollar reward was not a big deal, however, it stimulated the competitive mentality of netizens.

Netizens from all walks of life began to compete to show off their results.

This quickly ignited major social networks.

Of course, the reason why this topic is so popular is inseparable from Zhang Weiping's behind-the-scenes promotion.

How could Zhang Weiping miss such a good opportunity to increase the popularity of his movie?

When the time came to 7:30 in the evening.

The top three hot searches on Weibo have always been occupied by entries related to "Three Shots Surprise".

The fourth to sixth places are entries related to "The Loyal and Brave Generals of the Yang Family".

There are only two entries related to Su Chen and "Love Is Not Blind", and they are ranked seventh and eighth.

On major social platforms, netizens have begun to launch activities to predict tonight's box office champion.

No surprise.

Zhang Yimou's "Three Shots Surprise" received overwhelming support.

On all major nights, the approval ratings were incredibly high, even exceeding 70% on some platforms!

Ranked second is "Soldiers of the Yang Family", with a support rate of around 20%.

Love Is Not Blind is ranked ninth or even tenth. After all, the film's screening ratio is too low, only 8%, so it is theoretically impossible to win the championship.

Such a situation made Su Chen's fans begin to worry.

Wanda Cinemas.

The premiere of "Love Is Not Blind" was held as scheduled.

Zhong Lei, Zhong Jun, Su Chen, and all the main creative staff of the crew were present.

Fanatical fans and reporters filled the venue.

Zhong Lei personally went on stage to deliver a speech.

Then, Yang Mi, Liang Bo and Deng Ziqi each went on stage to sing a song.

Next, it was time for reporters to ask questions, which was the most concerned session for all walks of life.

Although Su Chen did not have much time on stage, when it came to the question-and-answer session, all the entertainment reporters focused their questions on Su Chen.

Because Brother Chen is the one who attracts the most attention.

"Brother Chen, can you predict the box office of Love Is Not Blind tonight?"

"Do you think Love Is Not Blind has the potential to win the box office championship tonight?"

"Brother Chen, you and Xingyi are not working hard to promote the film. Are you admitting that your low-budget film will not be able to achieve good results?"

"If this movie fails, will you make movies again in the future, Brother Chen?"

"Netizens from all walks of life strongly disagree with your nepotism in casting. Brother Chen, do you have anything to say?"

“…”

Su Chen could only be selective and gave some answers.

"Box office is directly proportional to the ratio of screenings. But with fans being so enthusiastic, I guess the attendance rate should be relatively high."

“This movie will not disappoint you.”

“I will not answer a question a second time if I have already answered it.”

“…”

This made the entertainment reporters at the scene quite dissatisfied.

Brother Chen, isn't your answer like that the same as saying nothing?

However, everyone knew very well that this was Su Chen's temper.

Okay, you forced us to do this, so don’t blame us for writing nonsense later.

The other reporters didn't dare to ask Su Chen anything more.

With strong resentment, reporters could only interview other people.

At the same time, some journalists have been publishing entertainment news on the Internet through their tablet computers.

"Su Chen was evasive in his words, and it seems that he lacks confidence in Love Is Not Blind."

"With only an 8% screening ratio, can Su Chen create a miracle in the film industry?"

"Su Chen doesn't dare to answer the reporter's questions directly!"

“…”

At another venue.

The premiere of "Soldiers of the Yang Family" was held at the same time.

The scene here is even crazier.

Zheng Shaoqiu, Lin Feng, Zheng Yijian, Wu Chu, and other eight new and old male gods triggered constant screams from the fans at the scene.

Reporters surrounded the crew and asked questions.

"Director Yu, do you think that The Legend of Yang can beat Zhang Yimou's The Legend of Yang?"

"In terms of publicity, you are behind 'Three Shots Surprise'. Do you have the confidence to catch up in terms of box office?"

"Director Yu, what do you think of Su Chen's low-budget movie?"

The film's director, Yu Ren, was too calm:

"'Loyal Generals of the Yang Family' has an investment of 500 million yuan, with the most luxurious cast and Hollywood's special effects team. I think this movie will create a brilliant box office."

"Zhang Weiping is a very smart businessman! But the box office is another matter."

"The film market has always been flourishing. Low-budget films have their own market, but we certainly can't expect too much from the box office. I wish Su Chen all the best!"

At the same time, a reporter asked Lin Feng:

"You are a star in the fields of film, television and music, and you have also made the transition from TV dramas to the big screen. Lin Feng, you have achieved great success. Do you think it is possible for Su Chen to replicate your success?"

Lin Feng smiled:

"Su Chen's records in music and TV dramas are unmatched. His ability to take this step and the smooth release of Love Is Not Blind is a kind of success."

Lin Feng is a veteran in the entertainment industry, but he won't be fooled by entertainment reporters.

Is Su Chen someone who can be easily provoked? Are you trying to trick me?

Even if it is expected that Su Chen's movie will flop, you can't say it at this time.

A reporter asked Zheng Yijian:

"Wang Xiaojian, played by Su Chen, is very ugly. Brother Yijian, do you think that playing an ugly role will cause you to lose fans?"

Zheng Yijian smiled:

“You’ll have to ask the fans to find out this question!”

Isn't this nonsense? In this age where appearance is everything, if you make yourself ugly, you will definitely lose fans.

That is Su Chen, who likes to go against the grain. Who among ordinary people would dare to challenge the bottom line of his fans?

…

In another corner of Wanda Cinema.

The atmosphere here is incredibly warm.