Chapter 278 Why is your game in black and white?
"What's going on? Why can't the number of online users on the first day even reach 1 million!?"
Penguin headquarters, inside the game department.
The man in charge of the "Sword and Sword" project had a gloomy expression on his face as he watched the number of online users show no sign of increasing.
A whole week.
They spent a lot of money on online promotion and added a joint movie to hype up the product.
Obviously, there is such a high level of discussion on the Internet.
But when it was officially launched on the day, it didn't even reach one million online users, which was even worse than Shanda's "Oracle"!
"Director, could it be that all the players have gone to Oracle?" a subordinate couldn't help but ask.
"Absolutely impossible! The number of views of our promotional film has exceeded 10 million. Even if the conversion rate is only 10%, it should have reached 1 million online long ago!"
Although the man was angry, he knew very well that it was impossible for one game alone to completely take over the entire MMO market.
Although "Oracle", represented by Shengqu, has a good reputation abroad and was launched early, its maximum number of online users was only 3 million.
We are far from reaching the ceiling of this type of market!
so.
The problem may very well be with themselves!
"That shouldn't be the case. We are promoting it completely according to the Honghuang method, and we have invested more resources. Logically, even if it is worse, it shouldn't be too much."
The man frowned, looking at the online data floating on the computer.
When it comes to promotional resources, they have more than Honghuang.
When it comes to the popularity of promotional videos, they are not much different from Honghuang, and have even reached the point of going viral.
There's no way we can lose.
Unless Honghuang also miscalculated like them this time.
"Why don't we take a look at the situation in Honghuang first? It is possible that their method is no longer effective." The subordinate suggested.
Now it is less than half a month away from the launch of Honghuang's new PC game.
If even Honghuang is defeated by then, it means that it is not their own problem, but the problem in their method.
We shouldn’t follow the example of Hong Huang and make a promotional movie.
It's a complete waste of money.
"That's it, let's continue to increase publicity efforts during this period." The man said in a deep voice.
Penguin Group has no shortage of resources, and will create a market gap even if it costs a lot.
The MMO market is currently experiencing turbulence. Poor initial performance does not mean anything; it still depends on long-term operational capabilities.
Whoever can't hold on and runs out of resources first will leave first.
Those who persevere to the end will undoubtedly become the only choice of the players.
…
Time flies.
In the blink of an eye, it is the end of February.
With countless players eagerly anticipating and manufacturers paying attention, the day for the launch of the new game "World of Warcraft" has finally arrived.
"Half a month! Do you know how I spent the past half a month?"
"It's finally going online. I've been waiting so long."
"I just came over from Oracle to see if Honghuang is fun."
"Same, I came here from "Blade and Sword", I'll play it and then decide which game I'll stay in permanently."
"Open the door! Open the door now!"
During this period, Honghuang’s publicity and promotion efforts were also quite strong.
Basically, some game content is revealed every once in a while, which makes players very eager.
But more of them are still wait-and-see players who are hesitating about which game to play permanently.
After all, human energy is limited, and it is impossible to play so many PC games at the same time, so you can only choose the one that is the most fun and suitable for you.
And the game Honghuang.
It is also one of their selection targets.
Many people were attracted by the magnificent promotional video and came here to visit.
"It's open! The server is open!"
Suddenly, a scream was heard.
Everyone who had already downloaded the client was startled and immediately clicked to start the game.
Next second.
A full screen black frame pops up, taking up the entire screen.
What you see is a regional selection, and there are only two options.
[Eastern Kingdoms (PVE/PVP)]
Kalimdor (PVE/PVP)
"Only two districts?"
"Isn't Hong Huang too confident?"
"Aren't you afraid that the server will explode?"
"Yes, it will be more lively with more people."
Looking at the few options available, the players were surprised and delighted.
Because those who have played a lot of PC games know that for those rolling server games on the market, no matter how many regions are opened, the regions in the middle will eventually become ghost servers.
Or stay in an area where there are many rich people.
Either go to the new area to have fun for a month or so and then turn it into a ghost server.
Too many group servers opened.
It just keeps draining away the potential of the game.
It seems that Honghuang has chosen the former and concentrated all the players in two large areas. This will put a lot of pressure on the server.
"Mr. Chen, are we really not going to open a few more servers?"
In the Honghuang studio, Lao Li couldn't help but ask.
Considering the amount of publicity they have been getting recently, two sets of servers seem a little too few.
Look at Shanda Penguin Giant, most of them opened three groups on the first day, and some even expanded to five groups.
Although they spent a huge amount of money to increase server capacity, the two zones do look a bit too shabby.
"No, two are enough. If you can't handle it, open more."
Chen Lin shook his head with a smile on his face.
He knew very well that one of the reasons that crushed World of Warcraft in its previous life was the excessive number of regions and servers.
The more regions and servers there are, the more players are divided.
Although some of the problems were solved later by connecting all regions and servers across dimensions.
But when you are in the wild, each server belongs to a different dimension, and unless you form a team, you will never meet each other.
Because of this, it is almost impossible to encounter anyone in the wild, and the PVP gameplay has been greatly weakened, which has triggered a wave of quitting the game.
He knew it was a helpless move at the time.
After all, it is a fact that there are fewer and fewer players.
So he eliminated the problem at the root, increased investment in servers, reduced the number of servers as much as possible, and ensured that outdoor gameplay would continue to flourish.
…
While the two were talking.
At this time, the first batch of players entering the game also selected the region and came to the character creation interface.
When the players saw the Alliance and Horde races distributed on the left and right sides, they immediately became excited.
"Faction selection! There is really a faction selection!"
"The races are also divided completely according to the background storyline!"
"The big guys on the Internet actually guessed everything right."
“There are so many races, and they are divided into different professions.”
After just a quick glance, they were shocked to find that there were more races in this game than they had imagined.
[Alliance: Human, Night Elves, Gnomes, Dwarves]
[Tribe: Orcs, Undead, Tauren, Trolls]
There are a total of eight starting races. If you click on them, you will see that each race has exclusive talents and skills.
For example, night elves can enter stealth mode, undead are immune to fear effects, and orcs can increase their attack strength for a short period of time. They are basically designed according to racial characteristics.
"Huh? What are these occupations?"
After choosing their race, some players quickly noticed the career options below.
[Warrior, Paladin (Alliance), Hunter, Druid, Rogue, Priest, Mage, Warlock, Shaman (Horde)]
"Ah? What are these?"
“There are so many professions I’ve never heard of.”
"Wow! This Alliance-exclusive Paladin is so cool!"
"Druids actually have a transformation skill. So the transformation in the trailer is for this profession?"
"Sure enough, there are hunters with wild animal pets!"
For a moment, exclamations were heard everywhere.
Players are attracted by these rich and novel professions and click on the skill demonstrations and profession introductions one by one.
This is also where Chen Lin made changes.
With the current production level, it is naturally impossible to completely follow the style of World of Warcraft version 60.
Therefore, the character accuracy and picture quality have been optimized and improved by several levels. The professional characteristic skills used for display are more than enough for players to have a preliminary understanding of this profession.
"I have created the character, what about you?"
In the dormitory, Xu Gu struggled for more than ten minutes before finally choosing the human Paladin as the starting player.
"I'm ready too. I chose the Dwarf Hunter hehe."
"What a bad taste! The first player must be a night elf girl!"
"I prefer the tribe, so I built an orc shaman."
"Huh? You're also in the tribe? I'm a Tauren Druid. I'd like to try out this transformation class. Let's level up together."
"Shit, what kind of taste do you all have? Am I the only one who chooses a human priest?"
Looking at the bizarre careers they had created, several roommates burst out laughing.
It has to be said that the professions in the game Honghuang really subverted their imagination. Except for the warrior, mage, hunter and thief, none of them were what they had seen before.
After agreeing to level up together, they quickly entered the game.
Swish!
A flash of light.
The human paladin created by Xu Gu appeared in front of a church.
Northshire Abbey
"Oh my god! There are so many people!"
As soon as he stood still, Xu Gu was frightened by the sea of people in front of him. At a glance, all he saw were human characters like him.
Dense messages keep popping up in the area channel in the lower left corner and above each character’s head.
"Haha, you finally got in."
"Brothers, do you think the character I created is handsome?"
“Is this the Novice Village?”
"I am a pure and cute girl named Loli, please take care of me, big brother."
"A cute girl who takes out something bigger than mine, right?"
"Strange, why are they all humans? What about other races?"
The launch of a new game is always the busiest time, everything is so new and attractive.
However, Xu Gu soon discovered a problem.
Why is this novice village full of humans?
Suddenly, he looked up at his roommate's computer and found that they had also entered the game, but the scene they were in was completely different from his.
"The birthplace of each race is different?"
The roommates soon discovered what was going on and exclaimed in surprise.
After confirming back and forth, it turned out to be true.
Only Xu Gu and another roommate who chose the human race were in the same Novice Village.
"This setting is pretty good." My roommate's eyes lit up. "Different races have different living environments. I feel involved right away."
"Then let's team up and level up together."
After a brief familiarization, Xu Gu and his human priest roommate formed a team, accepted the mission, and started fighting monsters in the forest next to the monastery.
As a result, I was shocked as soon as I arrived at the mission location.
The entire forest was full of people, and as soon as the monsters appeared, they were beaten to death by a group of people.
Fortunately, my roommate's priest has ranged attacks, so I only need to deal some damage to count towards the mission.
Although it was just a simple task, the two of them still enjoyed running around everywhere.
After we moved away from the Novice Village, the number of players decreased and the situation of not being able to snatch monsters no longer occurred.
But that's why.
Their nightmare begins ...
"Ahhh, run! That monster is catching up!"
"Stop running around! You're attracting those spider monsters over there!"
"No! No! Brother Jackal, spare me!"
"Is this a small monster? They are all BOSSes, right?!"
The whole dormitory was filled with the two people shouting and yelling, controlling their characters to flee around in the forest.
As a result, the people did not escape, but were chased by a large group of monsters, and the more they chased, the more they appeared, like a running train, chasing them all over the forest.
In the end, I didn't run.
The situation suddenly changed, and the player was beaten to death by the monsters, and the game screen turned gray.
"What's going on? Did you two encounter a boss?"
The other roommates, who were not in a team and whose progress was slower, were following the main group, so they all came over in confusion.
"This is weird. Xu Gu, is your screen broken? I just watched your game in black and white, and now it's black and white again."
Xu Gu: ...
