Chapter 291 You have to pay more!

It has the longest history and the richest resources, but its profitability is only at the bottom of the list.
Qiu Shubing felt that it was really embarrassing!
Since he took office, he has reorganized personnel and adjusted business strategies, but so far the results have not been obvious.
"Chairman, we should set off."
Although he knew the chairman's mood very well, the assistant still had to remind Qiu Shubing.
Because the "Pharmaceutical Industry Development Seminar" is about to be held.
Senior executives from major pharmaceutical companies will attend.
Qiu Shubing certainly knew what was going on.
But when I think about facing a group of peers, Tongrentang’s performance is really not good enough.
Especially in front of those major pharmaceutical giants, it would be very embarrassing, so Qiu Shubing was reluctant to attend the meeting too early.
"Has Su Chen responded?"
At this time, Qiu Shubing remembered something very important.
The assistant shook his head:
"No."
"I guess I can't count on it!"
This made Qiu Shubing even more depressed.
If we can get Su Chen's endorsement, based on Su Chen's current influence and appeal, it will definitely help Tongrentang to reach a higher level.
However, Qiu Shubing was very clear that Su Chen had never accepted any endorsement.
And compared with other brands, Tongrentang has no advantages.
Nowadays, when it comes to endorsements by popular celebrities, fashion brands and luxury brands are definitely the first choice.
If Chinese medicine brands want to invite celebrities, they not only have to pay a higher price, but also have to consider the other party's mood.
Because endorsing such a brand involves a certain risk of being criticized.
If any accident happens, the first person to be blamed is the celebrity who endorses the product.
So, even though he offered an endorsement invitation worth 100 million yuan a year.
Qiu Shubing felt that it was unlikely that Su Chen would choose Tongrentang.
"Okay! Let's go!"
Thinking of this, Qiu Shubing could only give up the idea.
It's okay if it's ugly, but if you miss high-level industry conferences like the "Pharmaceutical Industry Development Seminar", it will be even more despised.
Ten minutes later.
Qiu Shubing arrived at the seminar venue with his assistant.
At this time, the senior executives of major pharmaceutical companies have almost all arrived.
When everyone saw Qiu Shubing coming, they all came over to say hello.
Li Chuyuan, Chairman of Baiyunshan, Sun Piaoyang, Chairman of Hengrui Pharmaceutical, and Wang Minghui, Chairman of Yunnan Baiyao, all greeted Qiu Shubing warmly.
Although Tongrentang’s performance this year is not very good, its reputation is still there, and even the top medical experts have to give it some face.
Wang Minghui was even more friendly and pulled Qiu Shubing to sit next to him.
"Old Qiu, now that Tongrentang is in your hands, everything has been completely renewed."
At the same time, Wang Minghui was even more friendly and complimented him.
Both of them are top pharmaceutical brands. In recent years, Yunnan Baiyao's profits are twice that of Tongrentang, which is pretty good.
However, the annual profits of Baiyunshan and Hengrui Pharmaceutical are more than twice that of Yunnan Baiyao.
In the entire pharmaceutical industry, Yunnan Baiyao's profitability can only be considered average.
Therefore, Wang Minghui did not mean to look down on Qiu Shubing.
However, these words sounded a bit harsh to Qiu Shubing's ears.
This is not a good answer!
"Yunnan Baiyao is growing rapidly, which is cause for celebration!"
In the end, Qiu Shubing could only respond with an official statement.
The first part of this seminar is free communication.
Li Chuyuan, chairman of Baiyunshan, who was sitting nearby, heard this and began to talk:
"Bai Yunshan only made a profit of 5 billion in the first three quarters. It's embarrassing in front of all the peers."
"Next year, we will set our profit target at 10 billion."
Qiu Shubing, Wang Minghui, you two brothers are so arrogant and shameless. What do you have to do in front of me?
To the senior executives with poor performance, Li Chuyuan's words sounded a bit boastful.
However, it also depends on who you compare with.
Sun Piaoyang of Hengrui Pharmaceutical felt that what Li Chuyuan said was very pertinent.
Because in the first three quarters, the performance of Hengrui Medicine and Baiyunshan was almost the same.
"Old Li, you have a big appetite!"
"But I'm optimistic about you!"
However, the company's performance is of great importance. Although Sun Piaoyang also has a goal of 10 billion yuan, he will not speak out in public.
Li Chuyuan was a little flattered to hear Sun Piaoyang's statement.
You know, although the Baiyunshan brand has a long history, in terms of market value , Hengrui Pharmaceutical is the giant.
"Boss Sun, I'm sorry to have embarrassed you."
"Hengrui Pharmaceuticals continues to grow year after year, and is a role model for our generation."
After hearing the words of the big guys, the senior executives of other pharmaceutical companies consciously shut up.
Whether it is the company's market value or performance, other small and medium-sized companies can hardly compare with big names such as Baiyunshan and Hengrui Pharmaceuticals.
Regardless of whether the big guys' chatter is nutritious or not, they must show enough respect.
At this time, Zhou Yucheng, chairman of Shanghai Pharmaceuticals, was a little indignant.
In terms of history, Shanghai Pharmaceuticals cannot compare with Baiyunshan, Yunnan Baiyao and others. In terms of market value, they cannot compare with Hengrui Pharmaceuticals.
However, Shanghai Pharmaceuticals is the most profitable pharmaceutical company this year, okay?
"Boss Li, Boss Sun, both of you have lofty ambitions."
"We at Shanghai Pharmaceuticals are more conservative. Our goal for next year is just to maintain a profit of 10 billion. Hahahaha..."
Upon hearing this, the scene suddenly fell silent.
Zhou Yucheng's words were full of irony.
Aren’t you guys bragging?
Didn’t you say you wanted to make 10 billion a year?
But that is just your ideal.
Look at our Shanghai Pharmaceuticals. In reality, we can definitely make 10 billion this year!
Qiu Shubing kept his mouth shut the whole time.
Originally, Tongrentang's performance was at the bottom among major pharmaceutical companies.
What does other people's bragging, comparison, jealousy and hatred have to do with Qiu Shubing?
Fortunately, there are many social talents at the scene.
"Look, Hengrui Pharmaceuticals' stock price has surged 5.5%!"
Then someone changed the subject.
Well, the moment between Li Chuyuan and Sun Piaoyang just now was indeed a little awkward.
What? He's just a nouveau riche. What's so great about that?
If you can earn 10 billion this year, that's because you are lucky. Let's see how many billions you can earn next year?
After looking at the real-time stock quotes, Sun Piaoyang was in an even better mood.
Because at this time, the Shanghai pharmaceutical industry only rose by 3%.
Li Chuyuan then also smiled.
Baiyunshan also rose by 5%.
Fortunately, the company recovered in the stock market, otherwise , Zhou Yucheng would have been able to succeed.
Qiu Shubing couldn't help but take a look at the market conditions of Tongrentang.
Upon seeing it, his expression became even uglier.
Damn, when the pharmaceutical sector was collectively surging, "Tongrentang" actually fell by 2%!
This made Wang Minghui, the chairman of Yunan Baiyao, at a loss as to how to comfort her.
Zhou Yucheng saw that no one responded to him and deliberately changed the subject.
This is totally disrespecting him.
He looked around and focused his attention on Qiu Shubing.
If there is anyone at the scene who has weight and can give him a sense of superiority, it might be Qiu Shubing.
Tongrentang is a top-notch traditional Chinese medicine brand with hundreds of years of history, but its performance has been quite poor in recent years.
The several big shots, each of them had their own support, and none of them gave Zhou Yucheng much face.
Zhou Yucheng didn't believe that Qiu Shubing dared to make things difficult for him.
Thinking of this, Zhou Yucheng came and sat down opposite Qiu Shubing.
"Mr. Qiu, from now on, Shanghai Pharmaceuticals and Tongrentang need to strengthen cooperation and learn from each other!"
It is really shameful that the number one brand of traditional Chinese medicine has fallen into such a state.
"Especially in the area of ​​business management!"
Yes, Zhou Yucheng felt that the reason why Tongrentang’s performance was so sluggish was because it failed in business management.
Qiu Shubing became unhappy when he heard this.
You guys, are you trying to teach me how to do things?
I suddenly didn't want to bother with Zhou Yucheng anymore.
Wang Minghui was more honest and took over the conversation.
"Zhou Dong is right. For established Chinese medicine companies like us, we need to take the initiative to keep pace with the international community."
“Domestic pharmaceutical companies do have a lot to learn from each other in terms of transformation.”
Zhou Yucheng became excited immediately after hearing this.
"Mr. Wang said it well!"
"Our traditional Chinese medicine does have a lot of essence, but it also has a lot of dregs."
"We must take the essence and discard the dross, and bring forth new ideas through the old, so that we can create better results!"
Qiu Shubing was even more speechless.
That's why he doesn't like attending such seminars.
It's called a seminar, but most of the time was spent on gossip. Apart from all sorts of empty promises, there was no substance to it.
And no matter what, we cannot avoid the core issue of "performance".
But now, Tongrentang has no outstanding performance at all.
How do you tell him to chat with others?
Zhou Yucheng finally felt a little relieved when he saw that Qiu Shubing didn't dare to respond.
Haha, at least, as the chairman of Shanghai Pharmaceuticals, he is still very lethal in front of the helmsmen of other pharmaceutical companies.
Da da da da…
At this moment, Qiu Shubing's assistant suddenly strode over.
Originally, it was a bit inappropriate for the assistant to suddenly run over in such an occasion.
However, others kept bragging in front of him, and the arrival of the assistant became a means for Qiu Shubing to resolve the embarrassment.
At that moment, Qiu Shubing asked his assistant without hesitation:
"You're so fussy, what's going on?"
"Mr. Qiu, Su Chen has agreed to be the spokesperson for our Tongrentang!"
The assistant said a piece of news excitedly.
"What?"
Qiu Shubing couldn't believe it.
"Su Chen agreed to be the spokesperson?"
This was really beyond Qiu Shubing's expectations.
Because Qiu Shubing was too excited, his voice couldn't help but become a little louder.
As a result, the several big shots sitting nearby all heard what Qiu Shubing said.
Zhou Yucheng immediately expressed doubts:
"What? Mr. Qiu, you are kidding, right?"
"Will Su Chen agree to be the spokesperson for your Tongrentang?"
Isn’t the sun rising from the west?
Many fashion brands and international luxury brands have invited Su Chen to be their spokesperson, but all have been rejected.
Would Su Chen agree to endorse a mediocre pharmaceutical company like Tongrentang?
Zhou Yucheng simply didn't believe it!
Wang Minghui, Li Chuyuan, and Sun Piaoyang, who were all big shots around him, also found it incredible.
They are very clear about the strangeness here.
They have also invited celebrities to endorse their company.
However, there are basically no first-line stars willing to take on this role.
Because celebrities are afraid of being struck by lightning.
Major pharmaceutical group companies have so many products. If there is a problem with any of the products, it will affect the reputation and image of the celebrity.
Which celebrity would dare to take such a risk?
What’s more, Su Chen is now at the peak of his career?
Therefore, the first reaction of everyone present was suspicion and disbelief.
However, the subsequent developments were completely beyond their imagination.
"Yes! Really!"
The assistant responded in the affirmative.
"However, Su Chen is not satisfied with the endorsement fee and wants to negotiate with you directly."
Qiu Shubing was excited:
"Send me Su Chen's contact number quickly!"
If this really happens.
Tongrentang will definitely become popular!
With Su Chen's current traffic and popularity, the boost he brings to Tongrentang is immeasurable!
Su Chen made this choice after careful consideration.
As a star artist in China, Su Chen feels that he should contribute to the Chinese brand.
It would be best to make Chinese brands become global brands.
Therefore, brands that can reflect Chinese characteristics became Su Chen's first choice.
Coincidentally, Tongrentang offered the highest price.
Su Chen had some knowledge about Tongrentang.
As the saying goes, there is Tongrentang in the north and Pianzaihuang in the south. Both of them are traditional Chinese medicine brands with a very long history.
In fact, in terms of resources, Tongrentang has an absolute advantage.
There are more than 300 protected secret recipe patents alone!
Moreover, the core competitiveness of Pianzaihuang is only the medicine "Pianzaihuang".
However, the performance of these two pharmaceutical companies in recent years has shown two extremes.
The development of Tongrentang has almost stagnated.
However, Pianzaihuang's industrial chain layout has become increasingly perfect, and the company's market value has increased more than ten times in just a few years!
Well, coming to the point, why does Su Chen know these things so clearly?
Su Chen was very regretful that he did not decisively buy Pianzaihuang when its share price was below 20 yuan. Now looking back, at the peak, the share price increased more than 20 times!
Well, that’s getting off topic.
Therefore, Su Chen is quite sympathetic towards Tongrentang, a famous traditional Chinese medicine company that has core competitive advantages but is unable to realize them.
More importantly, the price offered by Tongrentang is the highest among all endorsement invitations.
One hundred million yuan in endorsement fees a year!
It seems that Tongrentang’s current annual net profit is only about a few billion.
The other party is able to offer such a high price, which can be said to be very sincere.
But of course, Su Chen was still a little dissatisfied with the price.
As I said, endorsing this kind of brand is risky.
One hundred million is still not enough for Su Chen to take the risk of being scolded.
Although the risk of traditional Chinese medicine being criticized is actually very small.
However, Tongrentang wanted Su Chen to be their spokesperson.
Still have to pay extra.
That's why Su Chen wanted to have an in-depth discussion with the other party.
"Hello, Teacher Su Chen!"
After getting Su Chen's contact number, Qiu Shubing couldn't wait to call him.
Seeing this situation, Wang Minghui, Zhou Yucheng, Sun Piaoyang and others on the side shut up.
Could it be that this thing is actually true?
Otherwise, there would be no need for Qiu Shubing to act like this for everyone to see.
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