Chapter 357 MV Director
Film distribution is not a linear business. It’s not like you can just shoot a film and send it to CGV cinemas for release.
First of all, you need to promote it. Good films can also be distributed overseas. Even if you just sell the overseas screening rights or buy out the film, it will bring you a lot of income. But if there is no distribution company to help, given Zheng Xiuheng's current situation, it is meaningless to directly get the film to CGV for screening, not to mention that he has to pay for the promotion himself, and regardless of the reality that the overseas distribution capacity is zero, just giving a few percent of the box office discount is meaningless.
In Qiu Changmin's words at the time, "You should ask CJ Films to reward you. That way, it would be fine even if it's just a normal share of the box office. After all, getting the same level of promotion as CJ Films' own films is several times better than the return you're asking for now!"
So Zheng Xiuheng now regrets it very much, and has been in contact with Qiu Changmin and Luo Hongzhen more often. The most important thing is that Zheng Xiuheng really wants to develop in the film industry, which can be regarded as the sequelae of " The Chaser ". To be honest, Zheng Xiuheng really wanted to invest in this movie at that time, even if it was a few hundred million.
Although Zheng Xiuheng lacks experience, my personal judgment is that even if this movie does have many bugs, its strong social topics, satire on the government and the police, and the way the story is told, are something that completely touches the hearts of Koreans.
Although this is just Zheng Xiuheng's own prediction, Zheng Xiuheng's idea is to use this result to see if he really has the vision to invest, anyway, he is indeed short of funds now. After the movie is released, Zheng Xiuheng doesn't know what his situation will be, but if it comes true, he will consider starting with small-budget movie investments.
For a medium-budget movie like "The Chaser", the investment is generally around 3 to 5 billion, while a low-budget movie can be made with 100 million or 1 billion, but most low-budget movies are around 1 billion. Some college student movies are mainly applied for support from the Revitalization Association, and generally have an investment of tens of millions.
Because the reality is that a company is a company and personal property is personal property. Zheng Xiuheng's current situation is that although he is the absolute head of the Antenna Family, there are indeed other partners, and he cannot do whatever he wants. For example, when Hengshou Credit is short of money, he transferred the working capital there, which is definitely an act of misappropriation of company property.
Hengshou Credit and the actor agency are all owned by Zheng Xiuheng. Compared with investing in Hengshou Credit, Jin Guanglu and others are more willing to invest in DcarModel. But no matter what, the fact is that Hengshou Credit has little profit because it has many employees. Even if the salary has been reduced to 800,000 yuan per month for part-time employees, the monthly expenditure is still more than 10 million yuan.
But the monthly income from short-term loans is only about 5 million at most, which is obviously not enough to cover expenses , so Hengshou Credit needs a more reasonable management method. As for setting up traps to cheat people, it cannot be a regular method unless there is a clear target. After all, if this kind of thing fails once, it will be a devastating blow.
Therefore, Zheng Xiuheng wants Hengshou Credit to try to invest in movies in the future, mainly moving closer to the film and television industry.
Zheng Xiuheng is very ambitious now, Han Zhenyu is also very ambitious, and so is Jin Chengchi, but the size of their ambitions does not necessarily mean they have strong abilities. Just like the three clubs in Han Zhenyu's hands, after deducting operating costs, the annual profit is only in the tens of billions, and after deducting taxes, it's just that little money.
The three of them were not interested in finance, but they all hoped to accumulate more capital in a short period of time and have better development. Zheng Xiuheng didn't care about the other two, but he was more inclined to invest in movies. Although there were risks, at least there were many choices.
As for the antennas, no matter how much attention they get, we can only look forward to Lee Hyori in the short term. Many people think that by opening a company and launching a singer, they can make a lot of money immediately, but in fact, it depends on the popularity of the works and the invitations to various announcements. After the company deducts the operating costs and then shares the profits with the artists, it can only laugh.
Therefore, Korean groups are becoming more and more popular. It's like small profits but quick turnover. Once a group becomes popular, the members can attend separate activities and announcements. At the same time, the number of popular artists in a company is also equal to the company's ability to make money.
To be honest, Zheng Xiuheng also figured it out. An agency is a business that needs long-term development to achieve real profitability. However, even if it develops to the level of SM, its current annual profit is only a few tens of billions. Compared with a group like CJ that has an annual profit of over one trillion, it is not even a penny.
Therefore, the principle that money makes money is a theorem for many businessmen. In addition to film investment, the initial plan discussed by Zheng Xiuheng and Han Zhenyu during this period is to invest in some small brokerage companies if there is a pick-up in the future. Of course, such small brokerage companies need to have specifications. For example, there must be one or two well-known figures in the company, whether they are producers or managers. Secondly, we need to look at the company's resources, trainees, and artists, and then make an evaluation.
The shortage of funds made both of them anxious, especially Zheng Xiuheng, who could only see the outflow but not the inflow, which made him need more development plans.
Anyway, there are risks in everything you do. Although the situation does not seem to be very good, there is a more accurate direction. Zheng Xiuheng has also really decided to develop in this circle, in... the entertainment industry.
"The girl you brought is quite smart. I watched the TV series and she's a good talent. But why did you come here by yourself? Wouldn't it be better to leave this matter to the agent?" Qiu Changmin asked curiously while sitting on the sofa next to Zheng Xiuheng.
The two were in someone else's studio at the moment. Today was an open recruitment, and it was originally planned that Qiu Changmin would be there to recommend the director and give him some extra points before the audition, but Zheng Xiuheng's arrival surprised him a little.
But Zheng Xiuheng really came to see him, so he said directly: "Of course I have something to ask you, I want to ask you to shoot a music video!"
"Ah! You got the right person, didn't you?"
"Of course not, although the MV is not too long, this is Lee Hyori's comeback theme song, and everyone has some ideas, and we want to make it better, so we found you!" Zheng Xiuheng was not polite either. He didn't say anything when they didn't know each other before, but since filming "The Chaser", Zheng Xiuheng became drinking buddies with Qiu Changmin and Luo Hongzhen because of his impressive drinking capacity, and Zheng Xiuheng asked them a lot of questions during this period, and their relationship has improved a lot.
