Chapter 359 Antenna Music
Zheng Xiuheng waved his hand: "There's nothing to be sorry about, unless you didn't try hard enough during the audition. If that's the case, I'll be very angry!"
Bai Zhenxi hurriedly shook her head and explained, "No, I tried very hard in the audition and tried three plays, but in the end the director still felt that my age was a little older than the role in the script, and my height was relatively a little taller. Maybe there were better options, so..."
"That's really unlucky!" Qiu Changmin said with some regret. Directors like them, unless they are big names, still need to have good relationships with economic companies.
Just like Qiu Changmin said just now, the actors' agencies are not in a weak position, especially when dealing with some small and medium-sized directors. Capable agencies can make the choice to change the other party's decision.
For example, there are two female artists with a slight difference in popularity, but both have good acting skills. The director invites the more popular one, but the agency wants to push the latter one. After all, the more popular female artist has too many announcements to choose from, while the latter is different. In order to maintain future cooperative relations, they will generally compromise, unless the person recommended by the agency is too bad.
Qiu Changmin is currently a director with mid-level strength and reputation, but because the types of his films are quite special, he has not established relationships with many agencies. He is quite optimistic about Zheng Xiuheng, especially his personal ability and attitude, so he also hopes to build a good relationship with him. After all, filmmakers like Qiu Changmin don't have the spare money to raise a bunch of acting volunteers to train, and they can't hire people for every play and every role.
Being able to have a fixed partner is actually a very good result. Although the actors Zheng Xiuheng has are much less than those so-called actors, Qiu Changmin has already felt Zheng Xiuheng's ambition during this period. At the same time, Zheng Xiuheng is a potential investor.
"So that's how it is. There's nothing we can do about it. I'm a little older now, so I'll just have to find an audition for a campus horror movie in the future. By the way, Changmin-senpai, do you want to come with us?"
Qiu Changmin also stood up, thought for a moment and said, "How about I go in and talk to Lin Bicheng? Since there is no problem with her performance, maybe her age can cover it up!"
Zheng Xiuheng waved his hand and said, "No need. I'm a very realistic person. This story called "Hansel and Gretel" is good. It's quite interesting when you tell it, but it feels a bit ambiguous. It's hard to say how it will perform when it's released. Of course, if it's a movie that has the potential to be a big hit, like "The Host", it would be more practical to send this kid in and owe others a favor. Let's forget it!"
"You are really realistic. If that's the case, then let's go. I'll help you look for something during this period and contact you if there's something suitable. As for the MV, it'd be best if it can be completed in the near future. If not, I'm afraid I won't be able to spare the time!"
"No problem, you have a filming team, right?"
"Uh. The studio is set up over there!"
"That's all. Let me know when you're ready to shoot. Our people are always on call. As for the MV script, I'll have someone bring it to you tomorrow. The characters involved in the filming are all from our company, so just bring the team over. By the way..."
In Qiu Changmin's extremely astonished eyes, Zheng Xiuheng said sincerely: "Remember to give me a discount!"
“Shameless!”
"goodbye!"
After driving back to the company, Zheng Xiuheng went into the office. He had basically completed all his work during this period and was mainly busy with Lee Hyori's album.
In addition, there are also preparations for street concerts. Although there will be a lot of publicity for Lee Hyori's comeback, the company cannot just rely on its own attention and must think of some ways.
In addition, Zheng Xiuheng found that with the various exposures of the company's personnel, the level of attention was much higher than he had imagined. For example, on the official message board, the most topics were about Jin Suxiang, followed by Zheng Xiuheng. Many people hoped to see their albums or more works.
Zheng Xiuheng felt that he should respond. After all, running a company is not something that can be done behind closed doors. After discussing with everyone, he decided to just hold a small fan club. Larger entertainment companies hold family concerts, so they can't do big things, but they can try something else and create some topics.
And the arrangement this time is that in addition to Lee Hyori singing "What Do You Know", Hong Jin Young will also perform on stage, and so will the children. Since Jung Soo Heng had talked to Kim Bo Ah privately, although she was a little disappointed at first, she was finally convinced by Jung Soo Heng. After all, Jung Soo Heng is very good at talking, and he expressed his support for her musical path. In addition, as she has become an idol, she will not be able to decide what kind of music and songs she wants to sing in the future.
So after much hesitation, Kam Bau Ah chose to develop as a semi-independent musician, so there will also be a solo performance by Kam Bau Ah in this street concert.
In addition, there is the unique combination of the Big Three and Zheng Xiuheng, as well as Kim So-hyang’s solo. It feels more like a street performance than a concert.
The Big Three were very enthusiastic about such performances, and Kim So-hyang was a gospel singer who often performed in churches, so there was no problem at all.
On the contrary, the children in the company are more troublesome. Zheng Xiuheng needs to arrange songs and exercises for them, especially the six children, who have now stopped dancing practice and are learning musical instruments around the clock.
After Hong Jin Young finished recording Lee Hyori's title song, she was sent to learn traditional dance. In fact, there were also performances, and it can be said that the content was quite rich.
In fact, this street performance is no joke.
Although Antenna's current president, Han Zhenyu, is not very familiar with the music and entertainment industry, he does have real business management experience and is also a top student from a prestigious university.
In Han Zhenyu's words, this is definitely not a thankless task, but rather it is about selling concepts and finding an image and style for the company, so the richer the better.
At first, no one quite understood, but Han Zhenyu used the homework he had done during this period to analyze the pros and cons of each agency, taking SM, JYP, and YG as examples.
For the time being , although there are often mentioned several major brokerage companies, SM is still the leader in the music industry. The characteristic of SM lies in its comprehensiveness. It does not mean that their group teams have many people and the highest options are comprehensive, but SM’s excellent capabilities in media promotion, personal connections, special status, public relations, fan management, and overseas distribution cooperation constitute its current star-making strength. There is no doubt that SM’s comprehensive team has made it a star-making factory like a mechanical production line.
As for JYP, in comparison, it's a victory of character and Park Jin-young. Han Zhenyu's analysis was very simple. Park Jin-young did have a good vision. He selected good people and created good songs. And then... these people basically left JYP after the contract period. It seemed that the guy was not very fond of JYP.
Next is YG, which has been quite popular recently. This is the company that Han Zhenyu is most optimistic about. It’s not that YG is so good, but YG’s reputation and style. Looking at recent reports, there are always news about YG being friendly to the people and free. Regardless of the facts, this kind of reputation greatly adds points to the corporate image. Coupled with YG’s music type and achievements in recent years, it seems that everything is taken for granted.
Finally, Han Zhenyu proposed that Antenna should also have its own positioning and image, instead of people referring to Antenna as "Lee Hyori's agency."
Han Zhenyu's point of view was finally unanimously recognized by everyone, and Zheng Xiuheng's simple idea was deepened. Then there was a two-day long meeting. This was the first time that the core figures of the company had a discussion about the future of the company.
In the end, a conclusion was naturally reached, and the suggestion came from Teacher Jin Suxiang. Although Jin Suxiang felt that she should not participate in such memories, Zheng Xiuheng and the Big Three were all extremely thick-skinned and they dragged them in.
Finally, Teacher Jin Suxiang said frankly that she had a very happy time in Antenna during this period. Her biggest feeling about this company was that the trainees were all very energetic and the company's music atmosphere was very good. She could often hear various types and themes of music.
She feels that if all of this is passed on, there will be good results. Compared to those popular electronic music that is designed to catch the public's attention, Antenna should have more faith in the power of music and believe that good music, no matter what it is, will surely win.
Finally, everyone came to a conclusion. Antenna's corporate positioning has become simpler and more straightforward, which is to build "Antenna Music" into the most distinctive brand in the music industry. The company can still create idols and release electronic dance music, but in addition to these, it must make the public first express their expectations for "Antenna Music" before all these. Fans continue to look forward to their idols, and the public looks forward to "Antenna Music."
This is the final concept.
“Boom boom!”
"Come in!"
Zheng Xiuheng was browsing the stage location and the general process that Zheng Dongren, Zheng Jaehyung, and Kim Sohyang had discussed. Because Zheng Xiuheng and Yoo Hee-yeol were going to record a song for Lee Hyori, they were the ones who were going to do the street concert.
Hearing the knock on the door, Zheng Xiuheng shifted his gaze and was slightly stunned when he saw Jin Zaijing opening the door and walking in.
“President!”
"Well, come and sit down!" Zheng Xiuheng was in a subtle mood. To be honest, he should have told Jin Zaijing that she was finally selected as a member. However, surprisingly, Jin Zaijing's personal dream book has not been submitted until now. This made Zheng Xiuheng not talk to her for the time being. He also instructed Jin Baoer not to reveal their conversation for the time being, so Jin Zaijing should not know the result.
