Volume 1: A sound on Wall Street, Xinxiang City is busy copying books Chapter 278 3PP
Subtitle of this chapter: No water, no words... Well, Jun!
"The key to interactivity is to give listeners a sense of participation. As long as listeners can join the radio conversation, everyone who listens to the program will feel that they are actually participants in the conversation, or at least listeners."
Of course, what our Master Yuan is talking about is talk shows.
But there are many types of talk shows. Now it is 1920. If you want to be a teacher like Wan Feng or a close friend, you must be prepared to be arrested and put in jail for "indecent behavior". You have to give up emotional communication shows.
The following news, current affairs and professional topics are not difficult to handle, but the difficult part is to invite guests who have something to say. In fact, it doesn’t matter if you don’t have something to say, as long as people feel that you have something to say.
"Ladies and gentlemen. Compared to newspapers, radio allows listeners to communicate directly with hosts and guests over the phone. This is much more direct than the letters from readers in newspapers."
"As for the topics of discussion, they can be serious political news and financial reports, or they can be non-serious social news and entertainment gossip, or they can be topics related to everyone's life, such as health care, diet, clothing, etc."
"As long as the listeners have a phone, they can participate. This is the greatest charm of radio!"
Another category is social life programs, which are closely related to the daily lives of ordinary people. For example, if someone is cheated by a store and has no place to complain, he can call the radio station and the host will help him. For example, if someone is cheated by the landlord and has no place to complain, he can call the radio station and the host will help him. For example, if someone is cheated by the police and has no place to complain, he can call the radio station and the host will help him... In short, the key is to figure it out.
"Ladies and gentlemen, since we are called NEW YORK PUBLIC RADIO, we must think what New York PUBLIC thinks, worry about what New York PUBLIC worries about, and try our best to help listeners solve their difficulties in life within the scope of our ability..."
“Snap! Snap! Snap…”
Mr. Baker couldn't help but applaud with admiration when he heard this. These words really suited the appetite of a social democrat who leaned right on the left. For a rich third-generation with aspirations like him, running a profitable business was nothing. What he wanted to run was a business with social significance as Yuan Yanshu mentioned.
With the boss taking the lead, the people below, whether they were convinced or not, had to give face and support him, so there was warm applause in the conference room.
Louis stood up excitedly and said, "Think what New York Public thinks, worry about what New York Public worries about, worry about what New York Public worries about... Neo, what you said is really great! I think this can be regarded as our NYPR's corporate principle... 3|P PRINCIPLE."
Oh, can’t you see that this guy is also good at naming.
Yuan Yan suddenly said seriously: "3|PP...Louis, you are right, we must do a good job of 3|PP!"
"Ann, please pass out the plan." Our Master Yuan signaled his secretary to hand each person a copy of the information. "Ladies and gentlemen. This plan not only contains some professional talk shows that I thought of, but also a service hotline for New York citizens. I call it IT IS NY..."
"IT IS NY is the world's first public call-in radio program and the signature program of NYPR, the world's first commercial radio station. It has been on the air for decades since January 1, 1921, except during World War II..."
"After the program was launched, it received a huge number of calls from listeners, a large part of which were complaints from New York citizens against the NYPD. The huge public pressure caused by "IT IS NY" not only caused the then New York Police Commissioner to resign, but also forced to carry out a police rectification campaign, making the NYPD the first urban security team in modern times to implement "civilized law enforcement". After that, major cities in the United States and Europe followed NYPR's example and held similar programs, and the audience response was also very enthusiastic..."
"As we all know, the hero behind NYPR is Mr. Yuan Yanshu. After returning to China in the early 1920s, he also opened China's first commercial radio station in Shanghai - Voice of Shanghai. At that time, the police in the Chinese concession of Shanghai and underground societies were in collusion with each other, not only bullying the market but also engaging in various illegal criminal activities, which aroused great public anger. Therefore, Voice of Shanghai stood on the opposite side of these underground societies from the very beginning..."
"As the actual owner and manager of the Voice of Shanghai, Mr. Yuan Yanshu also suffered personal threats. However, he was not afraid of violence and used the radio station as a weapon with the support of the people to fight a desperate battle with these ugly forces. Fortunately, he received help from some international friends, and thus..."
2nd floor: Okay, stop talking nonsense. Taihu Xiao Yuan is the leader of the Hong Gang. He borrowed soldiers from the Americans and Japanese to defeat the Green Gang. If he hadn't been backed by the Japanese and American Marines, no one in Shanghai would dare to touch him. Otherwise, he would have been put into a gasoline barrel and thrown into the Huangpu River.
3F: Sofa is right. Shanghai people all know that the soldiers guarding Yuan's mansion were Japanese and Western soldiers. When the Green and Red Gangs fought, they even used Maxim and mortars. He also had people rush into the French Concession Police Station to arrest Huang Jinrong and parade him in the City God Temple, which almost caused an international incident.
Nth floor: To add to the above forum friends, modern historians have discovered that the entire Yuan family is actually a branch of the Hongmen Feilongshan, the Baisuishan, and the patriarch of each generation of the Yuan family is the leader of the mountain hall. So in fact, this is a fight between the Qing and Hong gangs for territory. However, Yuan Yanshu was born into an intellectual family and knew how to do propaganda, so now everyone thinks he is pleading for the people.
——Excerpt from a post on Hongjian Bar
"Mr. Yuan, your ideas are indeed good, and the plan is also very detailed. But I have a question."
"Please go ahead."
"Mr. Yuan, how can you guarantee that there will be viewers calling in?"
Yuan Yan suddenly looked at the inquiring eyes of the NYPR employees below and complained in her heart, are these guys idiots? Do they even need to ask such questions? And can I write the answers to such questions into the plan?
"Well..." The descendant of the Water Emperor of Seris groaned for a moment, then raised his voice and said, "Ladies and gentlemen. We Seris people have a proverb that water can carry a large ship, but it can also capsize a small ship ..."
