Volume 3 2011 Chapter 396 Sistar Sports Meeting
Sun Enxi has the confidence to say this.
CJ E&M (CJ Entertainment & Media) was officially launched on March 1, 2011. It is the first officially listed company in Korea in the past 15 years that integrates cultural industries such as broadcasting, film, music, cultural performances and game projects. It is also the largest entertainment media group in Korea. It is engaged in investment, production, distribution and licensing of domestic and foreign films, overseas exports, and performance production, planning, investment, and distribution.
Lee Mi-kyung serves as the president, Son Hyuk-jae serves as the vice president, and Son Eun-hee serves as the assistant to the president and executive director, assisting the vice president in managing music and media businesses.
After the integration, CJ E&M will have a more rational organizational structure and more efficient resource allocation for each business department. The purpose is to further expand the influence of Hallyu overseas.
Faced with such a powerful and ambitious chaebol group, those brokerage companies at the downstream of the industrial chain really can't make much waves.
The first thing Son Eun-hee did after taking office was to implement the project of investing in Starship and bring this small company that had emerged as a strong competitor thanks to Sistar under the CJ umbrella.
So when Sistar met Yi Haoyan again, the relationship between the two parties had changed completely.
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"Bring me another glass of water!" Yi Haoyan looked at the four pretty young ladies with a smile and gave orders, feeling very happy.
Of course it was a pleasure.
It was still the same practice room, and the same four people. Last time, he was the object of questioning and oppression, being ordered by those four girls to do this and that; now he had become a young master of distinguished status, being surrounded by several people who cared about his well-being. How could he not be happy?
"That's enough. You've made me fetch water four times in just a short time since you came here. Are you doing this on purpose?" Soyou complained while dragging her feet, looking back, obviously reluctant.
The key point is that there are four people here, and she is neither the captain nor the youngest, but Yi Haoyan is targeting her and ordering her around. What else could it be but revenge? She never thought that this smart chaebol young master would be such a petty person who holds grudges!
"This is the water handed to me by the 2010 Best Newcomer. Of course I have to drink it several times." The boy had a bright smile on his face, which made Soyou want to hit him.
"That's all thanks to you~" Bora walked over to get some water and handed it to Yi Haoyan, helping Soyou out at the same time. "Otherwise, how could we have received so many honors at the end of the year?"
"This really has nothing to do with me. It's all the result of your own efforts." The boy waved his hand. "From today on, it has something to do with me."
Today, CJ and Starship officially signed an agreement to inject capital, and Master Yi also came by to take advantage of the situation.
"But your president is quite courageous! He is willing to invest in improving the environment so quickly? It seems that a lot of things have been added to the practice room~"
Looking around, Yi Haoyan found some changes in the practice room.
"Not only the practice room, but also our dormitory will be moved. The 15-ping house we had before is really unbearable ! We don't have to sleep in the practice room anymore."
"Sleeping here?" Yi Haoyan looked at Jin Dasun in surprise, "How can you sleep here? There's no heating? Isn't it cold in winter?"
"Spread out the sleeping bags and wear more clothes~" Zhaoyou glanced at the young master and expressed her contempt for him for being ignorant of the sufferings of the people.
"It's cold there, isn't it? This room is quite big ~ It's OK in the summer, but it's really cold in the winter nights!"
"The dormitory is not that great. Sometimes, after practicing late, I don't go back and just stay here for the night." Paula still had a faint smile on her face as she spoke of this, but in Yi Haoyan's eyes, this smile had a bitter taste.
He knew that running a small company was not easy, but this "knowing" was only a rational cognition, without any actual experience or feeling. As the son of a chaebol family, the boy had never suffered because of material conditions. This kind of situation of sleeping in a practice room was the first time he heard of it, and it was a big shock to him.
"The old dormitory was too small. The four of us were in a completely primitive state inside. We didn't even close the door when we took a shower or went to the toilet~"
"Ah~ what are you talking about!"
"Haoyan is still a child~"
"Haha~ Hyolyn~"
Hyolyn's complaints broke the dullness, and the people whose private status was exposed couldn't help but shout, and the atmosphere suddenly became lively again.
I have to say that Kim Si-da really understands these girls. Sistar is really not suitable for the sweet, cute and likable style. They don't have that kind of personality.
As the first generation girl group of a small company, the girls have suffered a lot, which has also enabled them to have the spirit and fighting spirit to strive for progress in difficult situations.
This fighting spirit is not only reflected on stage, but also in other opportunities that can promote the group.
For a group like Sistar that focuses more on stage, variety shows are not actually their strong point. However, even in this area where they are not good at, they have found opportunities to shine.
In 2010, MBC produced a new variety show - "Idol Star Athletics Championships".
As the name suggests, it is a sports meet where idols participate. The top three will be decided through competitions in various events.
The idea of this program is actually very good. This kind of sports event requires a large number of idols to participate, so many small companies and newcomers can easily get performance and exposure opportunities. It is a good publicity platform for those less popular artists.
Fans can use this program to see a large number of idols up close, and the various events also have competitive elements, which can mobilize the enthusiasm of fans to actively participate, and the excitement will not be bad.
For TV stations, this kind of program is not expensive. The competition items are all mature competitive items, and the equipment, venues, and related professionals can be directly used. It can also drive attention to related projects and help the development of the sports industry. It is easy to get sponsorship, and the ratings will be relatively stable.
However, this kind of program also makes it easy to see how difficult it is for idols from small companies to make a name for themselves.
For famous idols or idols from big companies, this kind of sports variety show is just an option in their schedule and is not particularly important. Even popular top groups like Girls' Generation and 2NE1 will not participate at all.
But for idols from small companies, this is their only chance for publicity and exposure, so they often go all out.
Seeing those unknown idols fighting hard at the sports meet without sparing any effort, the influence of the company background on the idols and the cruelty of competitive sports are fully revealed in this variety show.
All members of Starship participated in the first MBC Idol Sports Festival in September 2010. There were only five people in total, four female artists from Sistar and only one male artist, K.will. As a result, he participated in all events but did not win any place. Instead, Bora shined in the show.
There were five women's events in total, and Paula won four medals, three golds and one silver.
Among them, the women's 110m hurdles, women's 100m and women's 4x100m were all gold medals, and the women's high jump was a silver medal, almost single-handedly bringing Starship to the second place podium.
In the 2nd Idol Games held in February 2011 , women only had high jump, 50m track and field and 50m freestyle. Paula won the gold medal in the 50m track and field again.
"Ah! You guys, although the stage performance is exciting, you still need to work harder on the variety show! How can we just rely on Paula's anger!"
Yi Haoyan looked at the other three sisters and scolded them without any politeness.
"Yeah! I got a medal too! I got a bronze medal in the 100-meter race in the first sports meet!"
Hyolyn was the first to complain.
"We also ran the 4x100m relay! What do you mean there was only one Paula Unnie?"
Soyou and Dasoon were also unhappy.
"Haha, stop complaining. He just wants to find an excuse to diss you. Let him say a few words to satisfy his urge to talk nonsense."
Yoon Bora increasingly felt that the boy was not a bad person, he was just a little sharp-tongued and a bit vindictive, so she kindly advised the members.
“Ah! We are the ones being talked about, not Unnie!”
"Wow~ Paula-unnie, this is easy to say, human nature~"
"Unnie! Didn't he tell you that you can be so relaxed?"
"Hahaha, Ani, that's not what I meant..."
The collective boycott by her younger sisters made the eldest sister a little panicked. She had good intentions, but she didn't handle it very well, and failure was inevitable.
"You guys should stop complaining. I used to think that Paula Nu's legs in Sistar were beautiful and had a good personality. Now it seems that these legs are not only beautiful but also very useful. They can even win first place in sports programs!"
Yi Haoyan continued to diss the other three arrogantly.
"Look at you guys again! Not only do you have ugly legs, but you can't even run? You have to rely on Paulanu to personally compete in order to win the championship. It's so disappointing. Aren't you ashamed? Don't you feel guilty when the four of you share the money?"
"Ah!!!! We sang! Why should you feel guilty?" Captain Hyolyn finally exploded.
“That’s right! We have great figures and beautiful legs!” Soyou was not willing to be outdone.
"Duo Shunnu, why don't you speak?"
Yi Haoyan completely ignored the two's explanations and stared directly at Jin Dashun who suddenly fell silent, "Did I get it right?"
"Ah...Ani! The president said that I am also very talented and it's not because of my fair skin that he let me debut!" Duosun was obviously a little guilty and even stuttered when he spoke.
"Haha! Ah! Shun'er! You've been fooled!" Paula finally couldn't help it. She slapped the unscrupulous Yi Haoyan and shouted.
"I've already said that he's here to cause trouble. He's convinced that we're now a subsidiary of CJ and we dare not resist. If you follow his lead, you'll definitely be led astray. Just ignore him!"
Seeing the boy laughing so hard, the young ladies finally understood what was going on. For a moment, they were neither angry nor angry, and could only complain loudly about the young master's bad character.
Paula was right, Yi Haoyan was here to find a balance.
When people are wronged, they always need to find an opportunity to vent their anger. To put it bluntly, they need to find someone to blame.
Young Master Yi was criticized a lot by his two elder sisters at home because of "Dream High", so he came here today to find an opportunity to vent his anger.
Although the behavior is bad, the effect is good.
Amid Sistar's unanimous complaints, Yi Haoyan felt clear-headed, relaxed and very happy.
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