"Uncle Nan, why are you here?"
"I don't know anyone. It's so awkward to stay at your doorstep. You might as well stay here. What about you? Why don't you stay at home? Why come out?"
"I don't know anyone here." Yunmei walked to the side of Nanyi, squatted down and pulled the weeds, "I didn't want to come, but my dad forced me to come."
"You should come. After all, he is your grandfather. Oh, by the way, what is your last name?"
"My last name is Qian on my ID card, and my family calls me Cui Yunmei. Uncle Nan, I'm about to graduate, and my dad wants me to go back to help, but I don't want to go. Can you talk to my dad?"
"I can talk about it, but you have to tell me first, what do you want to do if you don't go back to help?"
Qian Yunmei said casually: "I want to start a business and create a new world of my own."
"Starting a business is good, but it's difficult. I heard from your father that you ask him for 500 yuan a month for living expenses. 500 yuan is enough for him to spend. Are you sure you can endure the hardship of starting a business?"
"Uncle Nan, don't look down on me. When I was a kid in Changbai Mountain, I would go outside to chop firewood even when it snowed heavily."
"Don't talk nonsense to me. Who in the Northeast waits for snow to chop firewood? They prepare it in the fall. Let me tell you, the money your father has saved is enough for you to spend your whole life. But if you start a business, it will easily become a bottomless pit and may wipe out your father's wealth. So, if you want to start a business, you can, but don't keep taking money from your family."
"Uncle Nan, why are you like my dad? You don't think highly of me before I even start." Qian Yunmei said dissatisfiedly.
"Haha, your Uncle Nan is not pessimistic about you, I'm just giving you a heads up. You want to start a business just to surpass your father, right? In that case, you can ask your father for some start-up capital, and the rest is up to you. Isn't this the only way to start a business meaningful?"
Nan Yi didn't know Qian Yunmei very well, but when she was in high school, the smart Qian Tangsheng bought her a house in Beijing and moved her household registration there. Even though she took advantage of the benefits of being a minority and having a Beijing household registration, Qian Yunmei still couldn't get into a key university.
In addition, Nan Yi heard that Qian Yunmei spent money lavishly during her college years, so her first reaction was to be pessimistic about her starting a business right after graduation. If Qian Yunmei had been in society for a few years before talking about starting a business, he would not have said what he said before.
"I don't even want to ask my dad for start-up capital. I want to start my own business based on my own real ability. I want to show my dad that I can still succeed without him."
Nan Yi gave him a thumbs up and said reluctantly, "You have great ambition. Uncle Nan supports you. When your company opens, I will definitely send you a flower basket."
He was lifted up with just one sentence. Young and full of vigor, Nan Yi subjectively did not think highly of Qian Yunmei's entrepreneurship, and Qian Tangsheng suffered a lot.
After chatting with Qian Yunmei for a while, it was almost time, so the two of them went to Qian Tangsheng's home.
When the banquet started, Nan Yi and his group took up four seats. They didn't know the remaining six people. It was a funeral, so they couldn't laugh all the time. The atmosphere was a little stiff. They finished the meal at everyone's pace and left without saying goodbye to Qian Tangsheng.
Nan Yi and the Qian family are not related, so it is not convenient for him to go up the mountain tomorrow. Just come and have a meal. It's enough to show your kindness.
I walked to the main road of Liuxia Town and waited for a long time before I got a taxi back to the city. I bargained for the price, which was reduced from ten yuan per person to thirty yuan. I took the taxi back to the West Lake and checked into the State Guesthouse.
After washing up in the bathroom, Nan Yi returned to the living room and called Catherine.
"Is everything going well?"
"Everything is good. Sui Rongguang is very capable."
Sui Rongguang is the president of Kangcheng Yingni. He took office in 1984 and began to expand Kangcheng Yingni's business in the mainland in 1986. In more than seven years, he not only established several Kangcheng Yingni's directly affiliated cement plants, but also invested in many state-owned, collective and private cement companies. Kangcheng Yingni has become a giant in the mainland cement industry. Catherine is now inspecting Kangcheng Yingni's Chinese industry in the mainland.
"Yeah, I'm in Hangzhou. I'll send someone to pick up Kate tomorrow. I'll take care of her for a few days."
"No need to come over. I'm leaving Wucheng for Hangzhou tomorrow to catch a plane. Where are you staying?"
"State Guesthouse, since you are coming over, let's talk tomorrow."
"Uh-huh, bye."
The next day.
Nan Yi did not leave the hotel, but waited in the room. At around two o'clock in the afternoon, Catherine and her daughter came to Nan Yi's room.
Nan Yi and Nan Ruojin kissed each other for a while, then Nan Yi hugged Nan Ruojin and talked to Catherine.
"How's the Adam Prize thing going?"
"The last step is for the Royal Society to add the title 'Royal' to the Adam Medal."
"I have no objection. Not to mention the royal family, even if the Queen of England is added, it doesn't matter. I only have two requests. One is a prize, and to let outsiders know clearly that it was paid for by the Boleyn family."
Catherine smiled faintly, "Adam, your quota is a bit absurd. It will lower the style of the Adam Award."
"You have to understand that because of that quota, I was the one who paid for the Adam Award. Without it, there would be no Adam Award."
"OK, let's not argue about this. Some people have also raised objections to your proposed title of 'Scholar', saying it is not appropriate and it would be better to just call him the winner."
Nan Yi curled his lips and muttered, "The translation of 'national scholar' has turned into 'scholar', which lowers the quality. However, the title of 'national scholar' is indeed ill-considered and low-brow. It should be called 'galactic scholar'."
"You can change the title if you want. I've already marked it as tentative. The important thing is to set up the Adam Award Committee as soon as possible. I've waited too long."
"I will speed up the process after I return to London." Catherine said, handing Nan Yi a copy of "Brick World". "Take a look at page 11."
Nan Yi took the magazine and turned to page 11, which contained an article titled "Prospects for my country's Cement Exports in the Mid-to-Late 1990s."
According to relevant analysis, the following factors will affect my country's cement exports from now to 2000:
1. The strong demand in the domestic cement market will affect exports.
It is predicted that the demand for cement will increase at a rate of 6% in the 1990s, reaching 350 million tons in 1995 and 450 million tons in 2000. The requirements for cement quality and variety are also higher. Due to the limitation of funds and other factors in the development of large-scale cement projects in my country, the growth of high-grade cement is difficult to meet the needs of economic construction. The supply of high-grade cement will definitely be in a tight situation in the mid-to-late 1990s.
Therefore, when domestic cement supply is insufficient, it is not advisable to organize large-scale exports of high-grade cement.
2. Export-oriented foreign-invested enterprises will occupy my country's cement market.
In recent years, seven joint ventures have been built in my country's coastal and riverside areas, with a total production capacity of 9.5 million tons and exports of 7.8 million tons. However, since the prices of cement in my country's coastal cities are relatively high, when my country considers importing cement, it will first consider cement exported by joint ventures.
Therefore, it can be predicted that these foreign-invested enterprises will not only squeeze out my country's cement export market, but will also gradually occupy my country's domestic market.
3. The unreasonable layout and product structure of my country's cement industry will restrict cement exports.
From the perspective of layout, my country's cement production, export, and consumption are concentrated in coastal provinces, cities, and regions such as Shanghai, Tianjin, Hebei, Liaoning, Shandong, Zhejiang, Hubei, Guangdong, and Guangxi. Every year, all cement exports are provided by large and medium-sized enterprises in these regions, which will further aggravate the contradiction between cement supply and demand in coastal areas. Therefore, it is not appropriate to adjust more large cement exports.
From the perspective of product structure, the ratio of large and small cements is extremely unreasonable. Large cement is not enough, and small cement generally cannot guarantee the quality requirements for export.
4. my country's main cement export destinations in the future will be Japan, Taiwan, Hong Kong, Lijiaopo, the Philippines, Macau and other regions. It is predicted that my country's cement export trade volume in these regions may reach 6.56 million tons in 1995 and 12.8 million tons in 2000.
After reading the article, Nan Yi closed the magazine and said to Catherine, "We have one of the seven joint ventures mentioned in the article, right?"
"It should be two companies. We also have shares in Tongdu Cement."
"What do you think?"
"Indonesia, Myanmar, Cambodia and Laos all have rich limestone mines. Sui Rongguang proposed to select a place to build a cement plant in the name of a joint venture to take up the share that Chinese cement companies cannot take up."
"It's a good idea, and it takes all aspects into consideration. I agree in principle. Let Sui Rongguang come up with a plan and hand it over to the strategy team to demonstrate its feasibility."
"OK." Catherine responded, and then said to Nan Ruojin: "Kate, say goodbye to Mommy, Mommy is going to the airport."
Nan Ruojin struggled in Nan Yi's arms for a while, "Mommy, Daddy and I will take you to the airport."
"Kate and I will take you there."
They were all business people, so there wasn't much fuss. Nan Yi took Nan Ruojin to send Catherine to the airport, then carried her on the No. 151 trolleybus, got off at Gongchen Bridge, strolled along the canal for a while, and then turned into Qiao Nong Street.
On one side of Qiaonong Street are modern industrial factories, and on the other side are traditional commercial shops. A large number of residential buildings have been preserved, including homes and docks along the canal, traditional courtyard-style houses, lane buildings from the Republic of China period, simple public housing from the 1950s and 1960s, and tube-shaped buildings from the 1980s, which almost condense all the architectural styles of modern China.
Along the way, Nan Yi introduced everything to Nan Ruojin like the back of his hand.
After strolling through Qiao Nong Street, Nan Yi took Nan Ruojin back along the same route and bought some Nanfang steamed buns at the Nanfang Restaurant, a "net-famous restaurant" near West Lake.
I heard that the Nanfang Restaurant was contracted to an individual boss two years ago. In order to expand the business and meet the growing demands of customers, he took a different approach and launched the Nanfang Big Bun fast food series. The buns have white skin and large fillings, and are divided into meat buns, oil buns, and vegetable buns to cater to the different tastes of people from all over the country.
It's no wonder that the Nanfang Big Buns became popular as soon as they were launched. The buns were sold for one yuan each, and tens of thousands of them were sold every day. I don't know if this number is exaggerated, but when Nan Yi and others came nearby, they could see many people holding big buns in their hands, biting them with gritted teeth, and wolfing them down, which was very tempting.
After waiting in line for a while, Nan Yi bought two of each item and handed a big meat bun to Nan Ruojin. Holding hands, the father and daughter imitated others and grinned on the street.
Fortunately, since it is a tourist city and is near famous tourist attractions, foreigners are not uncommon, and the mixed-race Nan Ruojin did not attract much attention.
"Dad, it's delicious."
"Look at you. You've become so sloppy after just a few hours with your dad. Your mom will blame me for destroying her education of you as a lady." Nan Yi took out a handkerchief and wiped the oil stains on the front of Nan Ruojin's clothes, then stuffed the handkerchief into her neck.
Bitterness swept across Nan Ruojin's face, "Daddy, being a lady is so tiring, I don't want to be a lady."
"Your mommy hopes that you can restore the former glory of the Bolin family and has high hopes for you. She has gone insane and Daddy can't persuade her. We can only let you relax occasionally. Let's have fun today. Tomorrow Daddy will take you to a meeting."
"Business?"
"Yeah."
"I like."
Nan Yi rubbed Nan Ruojin's face and said with a smile: "Aha, you are really your father's daughter. You have a desire for money in your bones."
"Uh-huh, Daddy, I'm thirsty."
"Oh, Daddy will take you to buy some drinks."
Nan Yi took Nan Ruojin to a small shop and bought a bottle of West Lake Cola that he had seen on the billboard just now. He opened the bottle and took a sip first. The so-called "Chinese medicine flavor" was a bit light and very sweet. It was more like carbonated sugar water than cola.
It was so sweet that Nan Yi bought another bottle of Happy Water for Nan Ruojin and kept the West Lake Coke for himself.
…
the next day.
Nan Yi took Nan Ruojin to the Xingfu Water Company to sit in on the marketing strategy meeting of Xingfu Water.
The main speaker at the meeting was Yang Jiayu, the marketing director of Xingfu Water. He stood in front of the conference table, showing slides on one side and a whiteboard on the other, talking nonstop.
"The best-selling mineral waters on the market now include Yili Mineral Water from Bijiashan Water Factory and Yili Mineral Water from Qianlonghuanxian Yili Food and Beverage Co., Ltd. This year, Yili Mineral Water has been very aggressive, with strong advertising and strong ground promotion in Guangdong Province, Hubei Province, Jiangsu Province, Anhui Province, Hubei Province, and Beijing.
The day before yesterday, I learned from Lao Li, our distributor in Ningbo, that Yili's salesmen had contacted him. Their people have already come to Zhejiang Province and Ningbo, and will go to Hangzhou next.
President and Vice President, I think we at Happiness Water cannot sit idly by and watch Yili grow stronger.
I want to review that our advertising results in the past six months have not been ideal and have not achieved the expected results. After reflection, my colleagues in the marketing department and I have developed a new advertising and marketing plan. Please see the slides..."
Yang Jiayu pointed to the projection on the wall and said, "Since its launch, the Bailong Mineral Spring Pot has been marketing its artificial ore containing a variety of trace minerals needed by the human body. It combines the functions of sterilization, purification, magnetization, and mineralization. It can turn tap water into mineral water. The key point is, mineral water."
Yang Jiayu switched the slides and said, "In 1991, Bailong Green Technology invested 135,000 RMB to sponsor "The Story of the Editorial Department". Because of Li Dongbao's words 'Because of you', the Bailong mineral water kettle quickly became popular.
On July 20, 1992, the anniversary of the birth of Bailong Mineral Water Kettle, Bailong Green Technology spent a huge amount of money to invite more than 10 celebrities in the literary and artistic circles to sing and dance to promote Bailong Mineral Water Kettle again. Since then, Bailong Mineral Water Kettle has continued to be sought after.
Later, mineral water kettle brands such as Fuhao and Tianci appeared, and many people regarded using mineral water kettles as a symbol of improved quality of life. Although such products were over-marketed and their efficacy has been questioned, mineral water kettles have indeed aroused people's awareness of health care in daily drinking water.
This has both advantages and disadvantages for us. The advantage is that people have a preliminary impression that mineral water is a good thing. The disadvantage is that people have placed too high a status on mineral water. They drink mineral water not to quench their thirst, but as a tonic, as if drinking mineral water can immediately make them full of energy.
Mineral water is gradually becoming associated with health products. In the short term, this will reduce the difficulty of marketing our Happy Water. However, in the long run, the reputation of mineral water will decline along with the collapse of health products.
I have investigated and analyzed the health products currently on the market. It can be said that the vast majority of them are completely ineffective and can be simply called sugar water with a very bad taste. The few that have some efficacy are also exaggerated and falsely advertised.
The popularity of health products is entirely due to the influence of traditional Chinese medicine's tonic theory, as well as the fact that after the reform and opening up, the growth rate of people's living standards has far exceeded the growth of their IQ and knowledge, and the low cultural level of today's main consumer force.
I believe that once the more educated people born in the 1960s and 1970s become the main consumer force, the situation where health products are highly sought after will change.
Therefore, out of consideration for the vitality of Happy Water, our advertising and marketing must not lean towards the direction of health products, and we must not overdo functional marketing, and should only stay at the health level at best. "
Yang Jiayu switched the slides again. "Our marketing department has developed a new marketing plan, the Happiness Water Plan. It started with Teresa Teng's decadent music, then Liu Wenzheng's campus folk songs, and later Fei Xiang's "A Fire in Winter", and then there are several popular songs that spread to every corner of the country every year;
The song "When I Grow Up I Will Become You" sung on this year's Spring Festival Gala could be heard all over the streets after New Year's Eve, and the tapes were sold everywhere.
All these prove how fast and widely pop songs spread.
One of the Happy Water Projects is to find professionals to create a catchy pop song about happiness and happy water, and to produce an advertisement based on this pop song, so that the Happy Water can spread along with the song.
At the first International College Debate Competition held in Lion City last year, our team won first place after winning all the way. Many people paid attention to this debate competition at that time, and the four members who participated in the finals also became idols of young people. Everyone wanted to be like them and speak out on the debate stage.
Since last year, Xinhua Bookstore's books on public speaking and eloquence have become bestsellers because of their victory. Chaoting TV has also been playing the video of the finals on a loop. Both colleges and middle schools use the four debaters as examples to inspire students. They have a great influence among students, and debate has become a well-known competitive game among students.
I think our Happy Water can cooperate with the TV station to hold the Happy Water Cup Debate Competition, taking advantage of the current heated debate to increase the popularity of our Happy Water.
Moreover, we can also make whether the mineral water bottle is really effective as one of the debate topics. When debating this topic, the debaters on the affirmative side will definitely talk about mineral water and the benefits of mineral water..."
When Nan Yi heard Yang Jiayu talk about using mineral water kettle as a debate topic, he couldn't help but laugh in his heart. This was going to provoke the nerves of the owner of the mineral water kettle company. If things went wrong, Yang Jiayu, the instigator, would be hunted down across provinces.
However, Nan Yi is very optimistic about Yang Jiayu and his ideas. Both the Song of Happiness and the debate have great chances of becoming a hot topic. Moreover, the cost is not too high and is completely within an affordable range.
Nan Yi was thinking in his mind , but did not interrupt. He listened to the discussion of Sheng Ziqian, Zhao Yu, and Yang Jiayu, and translated the parts that Nan Ruojin did not understand as her Chinese was not good at, truly eavesdropping.
It's just a third-level subsidiary. If advertising and marketing require Nan Yi's participation and suggestions, then this company might as well close down. Selling some mineral water can at most create half of the richest man, and Nan's group is still a small shareholder. Nan Yi's presence at the meeting has shown enough attention, so there is no need for more.
After attending the meeting for three hours, Nan Ruojin's stomach started to growl. Before the meeting was over, Nan Yi took Nan Ruojin away to satisfy his stomach.
On Beishan Street, Yikoole is a restaurant serving Southeast Asian cuisine, where Hangzhou people go to try Western food.
It serves fast food during the day, and turns into a romantic western restaurant after 7pm. Candles are lit on the tables, and there is a live quartet band. The western pastries and cocktails attract foreign students in Hangzhou and a large number of young men and women who come to reserve a table (or fall in love).
Nan Yi brought Nan Ruojin to Yikua and saw that most people were eating Yangzhou fried rice. Some people even paired it with banana boat dessert. Following their example, Nan Yi spent eight yuan to buy two servings of Yangzhou fried rice and another five yuan to buy a banana boat. He paid at the cashier and then went to the self-service counter to pick up the food.
"Dad, the fried rice here isn't as delicious as the one in Xiangtan." Nan Ruojin said after tasting the Yangzhou fried rice.
Nan Yi picked at the fried rice and said, "Oh, this fried rice is not authentic. There is no barbecued pork in it, nor is ham used to replace the barbecued pork. It uses sausages. The cooking method is also wrong. It is the Hangzhou cuisine method, not the Cantonese cuisine method. But, you, a little Englishman, should think it tastes good."
"Why?"
“Have you tried British food in London?”
Nan Ruojin thought for a while and shook his head, "I don't know, Dad, is the food in the castle British?"
"Probably not. The chef in the castle learned French cooking."
"Hmm~"
Nan Ruojin snorted and continued to stir the fried rice with a spoon.
While eating, Nan Yi paid attention to serving his little princess. Nan Ruojin was five years old. Since she started to speak, the longest time Nan Yi had accompanied her was one or two days in a month. He owed her too much companionship.
In the afternoon, Nan Yi's main job was to accompany Nan Ruojin everywhere to play. They did not return to the hotel until the evening. When Nan Ruojin was tired and fell asleep, Nan Yi began to deal with Nan's official business. He wanted to be as fair as possible and make up for the lack of companionship. Nan Yi could only suffer himself.
Another day passed, and Nan Yi brought Nan Ruojin to the Pink Chrysanthemum Factory of Longmenzhen Food. He did not rush to visit the factory, but took a walk in the factory with Dai Xiuxiu first.
"Have you thought about it?"
"Boss, I've made up my mind."
"What have you decided on?"
"I've thought about it. Now the country encourages private or foreign investment to participate in and develop underground air defense projects. My hometown, Bingcheng, has many underground air raid shelters. One of them is very suitable for transformation into an underground shop. I plan to start with this project. If everything goes well, I will enter the real estate industry."
"Since you have figured it out, I won't say much. All good things must come to an end. It's a long journey, so take care." Nan Yi shook hands with Dai Xiuxiu. "While you are still my subordinate, I will give you two more tasks."
Dai Xiuxiu nodded, "Boss, please go ahead."
"First, don't mention my name to outsiders. I like to keep a low profile and don't want to be known by too many people. Second, if you encounter difficulties, don't drag it out. Come back to me. Even if you and I are not superiors and subordinates, we are still friends."
"Resolutely complete the task." Dai Xiuxiu smiled brightly.
"Then how do we say goodbye?"
"Just like when we first met."
"Haha, have you seen that movie?"
Dai Xiuxiu recalled: "I saw it in a store on Juelu Street."
"That kind of bleak way of parting doesn't seem to suit us. We are all people of the world, so we should be more free and easy. Let's not say goodbye, but give each other a hug as comrades."
As soon as Nan Yi finished speaking, Dai Xiuxiu took the initiative to hug him. Nan Yi patted her on the back, and everything was said without words.
After the informal farewell ceremony, Nan Yi followed Dai Xiuxiu and Penny Street to visit the workshop.
The Pink Chrysanthemum Factory mainly deals with vegetables and produces various dehydrated vegetables, which can be eaten raw or heated in a microwave with some water. After the vegetables absorb water and swell, they can be made into salads. It is mainly aimed at people in Europe and the United States who pay attention to healthy eating and are busy at work.
Although dehydrated vegetables will lose some nutrients during the dehydration process, no preservatives are required. Relatively speaking, they are more nutritious than other packaged foods.
After visiting the Pink Chrysanthemum Factory, the group went to the Golden Armor Factory next to the TV factory.
The Huangjinjia factory mainly deals with meat and produces various pre-prepared dishes and semi-finished dishes. The factory has two grand goals: to spread Chinese food to every corner of the world and to let restaurants not cook but only serve as meal porters.
"Boss, the best-selling products right now are deep-fried pork tenderloin and sweet and sour pork. These two products are very suitable as snacks and are selling very well in the United States, Canada, the United Kingdom, and Germany."
Standing outside the observation window of the workshop, Penny Streeter introduced the situation to Nan Yi.
Although Huangjinjia's products ultimately have to go through a process of adding preservatives, they attach great importance to hygiene during the production process and regard the word hygiene as a tight curse. Except for a small number of staff members, no one else is allowed to enter the workshop, not even the boss or the president. The only exception is the mechanic.
After each machine repair, the entire workshop will be thoroughly cleaned and disinfected, and the standards implemented are stricter than those of infectious disease hospitals.
Nan Yi had made a statement at the beginning - hygiene should be a major selling point of Longmenzhen. Some customers can say that Longmenzhen’s products are unpalatable, but it must not be criticized by customers due to hygiene.
Through the window, Nan Yi pointed at one of the employees in the workshop who was behaving a little strangely and said, "Does that employee have mysophobia?"
"Boss, there are several employees who have mild mysophobia. If they are not severely mysophobic and cannot work normally in the workshop, I will recruit a few more."
"Very good. Pay more attention to the technological development of automated assembly lines so that the Pink Chrysanthemum and Golden Armor workshops can realize digital operations as soon as possible. During the production process, the less contact between products and people, the better."
"OK."
“How are the sales of the newly developed pickled fish?”
"Sales are average because it needs to be cooked before eating, and some customers don't like it too much. We are testing new preservation technology and will introduce pickled fish to Chinese restaurants around the world after it complies with the food safety laws of various countries."
"uh-huh."
After visiting the workshop and coming to the office area, Penny Street reported to Nan Yi about Longmenzhen’s plan for this year, which included Shennong Nanliang’s plan for Longmenzhen to develop several new products.
Speaking of which, the reason why Nan Yi established the Longmen Formation was to create a shipping channel for Shennong Nanliang. It is a part of the construction of the Shennong Nanliang system. It is independent yet united. The Longmen Formation must be able to survive on its own and bring certain help to the entire system.
Of course, Shennong Nanliang will also provide support to Longmenzhen, such as supplying raw materials at internal prices.