The next day, Nan Yi and his four companions went to the Industrial and Commercial Bureau and successfully submitted their registration documents, registering a Feilong Company with a registered capital of 100,000 yuan and a business scope equivalent to that of a computer store.
After submitting the documents, Nan Yi sent the more active Liu Daqiang to Zhongguancun to inquire about the qualification issue. The registered capital was only 100,000 yuan, and it might not be possible to sign the contract even if he got a big job, so he had to find an intermediary to provide qualifications.
Nan Yi himself also went to Zhongguancun and discussed supply matters in a store.
"Manager Yang, how do we get to the TDK five-piece company?"
TDK is a Japanese electronic industrial brand, well-known for its extremely high cost-effectiveness in the field of floppy disks. "Five-in-a-box" is a jargon that refers to the best and most expensive five-disc box of floppy disks from TDK.
"Thirty-five."
"You must be joking. If I tear them apart and sell them, I can only sell them for ten yuan each. The profit is too low. Manager Yang, give me a real price, or I'll go to Shenzhen to buy more."
Manager Yang’s real name is Yang Weijin. He is a very thin man, and even a set of branded suits cannot hide his slightly wretched appearance.
"Boss Nan, I'll be honest with you. You're a new customer, and I don't know how much volume you can sell. Thirty-five is already the lowest price we offer to individual customers." Yang Weijun said with a smile.
"Don't be a casual customer." Nan Yi waved his hand, "Let's talk about the minimum amount directly. Let's talk about how much volume we need per month to keep the price below thirty."
Yang Weijin glared at him and said, "Boss Nan, you must be joking. I can't even get this price from the Japanese."
Nan Yi smiled faintly, "Boss Yang, I'm not a rookie who just started doing business. Let's skip some unnecessary steps and get it straight to the point. I want a price of 28. How much do you want to sell in a month?"
Yang Weijin slapped the table and said, "Okay, Boss Nan is a straightforward person, so I won't beat around the bush. Three hundred thousand yuan a month, I'll give you twenty -eight yuan, and the contract will be signed for at least six months."
"The quantity is fine, but I'll add one condition: for every additional 10,000, the price will be reduced by 5 cents."
Yang Weijin: "No, for every additional 100,000, we'll reduce the price by 50 cents, and the maximum is 700,000. I think it's hard for you, Boss Nan, to sell more than this."
"Twenty thousand, ten cents."
Yang Weijin shook his head, "No, fifty thousand, twenty-five cents."
Nan Yi opened his left hand and shook it, "Fifty thousand, I agree, reduce the price by thirty cents."
"Okay, deal." Yang Weijin clapped his hands and said, "Let's make it clear first, a deposit of 50,000 yuan, and a payment for each shipment of goods. No credit."
"It's written in black and white. The penalty can be set higher."
"Great, Boss Nan. Let's find a place to sit down in the evening?" Yang Weijun said happily.
"Forget about sitting down. Let's sign the contract first. I want 2,000 boxes this Saturday afternoon."
"no problem."
After signing the contract and agreeing to send the deposit on Saturday, Nan Yi returned to Feilong Internet Cafe.
"Laidi, how many did you copy?"
"I just copied two, "Xuan-Yuan Sword: Maple Dance" and "Star Dream."
"Don't worry, take your time copying, and run a little after you're done. Don't miss any documents." Nan Yi said, taking a pack of cigarettes from the counter and putting it in his pocket, and handed a big unity to Tang Lai Di, "Watch it, I bought a desk and chair this morning, and they said they'd deliver it at dinner time."
"OK."
It took Nan Yi two days to run around and purchase all the office desks, counters and other miscellaneous items needed for Feilong Software. In the evening, the four shareholders would meet together, and Nan Yi would show the receipts to the other three.
On Saturday, he went to buy computers and floppy disks. Three computers cost 36,000 yuan, plus printers, copiers, fax machines and other miscellaneous items. Two thousand floppy disks cost 56,000 yuan, and the deposit was 50,000 yuan. All of a sudden, Nan Yi had paid out 113,500 yuan. Feilong Software didn't make a penny, and had a book debt of 13,500 yuan, not including the four boxes of lunch that Nan Yi had not yet reimbursed.
Nan Yi’s money was not provided for free. According to the bridge loan calculation, the daily interest rate was 1%, which means that the interest on 113,500 yuan per day was 113.5 yuan.
In a blink of an eye, it was Sunday night and the four shareholders got together again. This time, they didn't even have a box lunch. They just took four bowls of Master Fan's food from Feilong Internet Cafe, which was paid for by Wu Xiaoxiong.
"The license hasn't been issued, but the storefront has been set up. I've already started to owe money, and I have to pay interest every day. In the future, this unit and that unit will come to collect various fees. My personal advance payment will end today. If the company doesn't receive any money, the four of us will have to share the advance payment.
So, make money, we need to make money urgently..."
Nan Yi waved his hands, spitting everywhere, "I have already paved the way, that is, selling floppy disks, how can I increase sales, I have already laid out the method, you tell me, do you understand?"
Tang Lai Di said excitedly: "Boss, I understand. We sell game disks."
"Shhhhh, don't be so loud." Nan Yi hissed, "We don't sell game floppy disks, we sell bare floppy disks. It's just that Feilong Software and Feilong Internet Cafe are neighbors next door, so we need to share what we have and help each other. As long as the customer buys 20 floppy disks, we will invite him to play in Feilong Internet Cafe for an hour.
As for what the guests want to play during the hour, it is their freedom and we have no right to interfere.
We must be upright in doing business, and we cannot follow others in selling pirated goods, especially pirated game floppy disks. We must not sell them. Lai Di, and you two, you must tell customers who come to buy floppy disks not to copy games from the computers in Feilong Internet Cafe, and not to use arj compression to save them to floppy disks. This is wrong."
Nan Yi's words made the other three people laugh in surprise. It was obvious that they were just selling game disks, and they just asked the customers to copy the games themselves. But it had to be said that this was a very clever move. The customers could choose the games they wanted to copy at will, and there was a lot of room for choice. Once the news got out, business would definitely come automatically.
TDK floppy disks have to be sold for at least ten yuan each to see some profit. If you don't use some incentives, you'll be lucky if you can sell five or six copies a day. It's simply a dream to expect to sell three hundred thousand copies a month.
Moreover, Nan Yi bought complete versions of games, not streamlined versions. Each game is not big, only about 60 to 70 MB. The theoretical capacity of a floppy disk is 1.44 MB, but the actual capacity is only 1.38 MB. A 70 MB game theoretically requires 51 floppy disks to save it, which means that customers need to spend at least 510 yuan to purchase the software. Feilong Software's gross profit is 285.6 yuan.
It's not surprising that before CDs became popular, games, whether genuine or pirated, were not too cheap. After all, the number of floppy disks needed was high, and it was almost impossible to find games on the market that were priced below 150 yuan.
"Boss, this business won't last long. Someone will imitate us soon, and they will use lower-priced floppy disks to copy it and drive the price down." Liu Daqiang said after laughing for a while.
"The floppy disks are just a temporary stopgap, as are the computers and printers we will sell later. Feilong Software is a software company, and developing and selling software is the right path. The biggest difficulty in the early stages of a business is lack of funds. I will reduce the difficulty for you and will not let you suffer the greatest hardship."
Nan Yi took a sip of noodle soup and continued, "I have paved the way for you. From now on, it is time for you to endure hardships. I don't care how busy you are with your studies. You must not only not delay your studies, but also not delay the company's business.
Ten days, I only give you ten days. Even if you work without sleep and around the clock, I want to see the company break even. In one month, I want to see it turn losses into profits. After three months, we will distribute dividends for the first time. I don't want each of us to get only a few bills by then.
Lai Di, Xiaoxiong, both of you go buy a pager and a Ganfeng Hanxian. I will personally advance the money for you. If the share I get when the dividends are distributed exceeds $200,000, you don't have to pay me back.
Oh, yes, we can only use 40% of our book funds for dividends, so the total profit we need to achieve in three months is..."
Nan Yi smacked his lips and said, "I can't figure out how much tax I have to pay right now, so let me give you a rough estimate. The pre-tax profit must be at least 800,000. Do you have confidence?"
“Have faith.”
After the three people answered in unison, Liu Daqiang scratched his head and said, "Boss, I've already bought the pager myself. Um, the money..."
Nan Yi pointed at Liu Daqiang and smiled, "You are too showy. You don't need to buy Han Xian. Continue to use your Fire Phoenix. Once the goal is achieved, you can get more money to buy Han Xian."
"hey-hey."
Liu Daqiang scratched his head again.
After that, Nan Yi concentrated on eating noodles, while the other three ate while discussing how to promote the "game disk" so that more people would know about it.
After eating the noodles, Nan Yi called Gong Xue and then went to Yaer Hutong.
In a courtyard, the advertising crew of Wangbei Media is shooting a family reunion scene. The heroine is Wang Ji. It is a wine advertisement. The theme is to take advantage of the popularity of "Beijingers in New York". Although it has been more than a year since the first broadcast of this drama, it is still being broadcasted by local TV stations. The popularity is beyond doubt.
Nan Yi was eager to rebroadcast the show again and again. With the success of the TV series, Wangbei Media reaped the biggest piece of the pie, earning nearly 10 million US dollars in advertising fees (actually just over 6 million). Combined with the brand effect gained by Master Fan, the indirect benefits gained were definitely worth more than 100 million US dollars.
"Kongfu's wine makes people miss home."
"Ka, take a break first."
After filming the scene of Wang Ji saying the advertising slogan, the director of the crew asked everyone to take a break. Nan Yi, who was watching on the side, then walked up to Gong Xue who was staring at the monitor.
"I'm going to publish a soft article in a computer newspaper to discuss the price."
When Gong Xue heard this, she said angrily, "Why are your orders getting smaller and smaller? Last time it was a short documentary, and this time it's a soft article?"
"A small list is not a list? Comrade, your consciousness is too low. Since when did revolutionary work have to be divided into big and small?"
"I'm busy. Go to the company tomorrow to find our salesperson, Xiao He. She's new here and hasn't opened any orders yet. Talk to her." Gong Xue said, waving her hand as if to shoo away a mosquito. "Don't stand here, an outsider. It's not good for the customer to see you. This is a multi-million dollar contract."
"I……"
Nan Yi was very depressed by Gong Xue's criticism and wanted to say "If you ignore me today, I will make you unable to reach me tomorrow". But then he thought, there is no tomorrow and no matter how big the advertising contract is, it is not his turn to be personally responsible for it.
After returning to Feilong Internet Cafe in dejection, Nan Yi called Liu Daqiang aside.
"Tomorrow you go to Wangbei Media and find a salesperson named He. Talk to her about publishing a soft article. Use 'Are video games spiritual opium?' as the title, and the main theme of the article should be 'There is a computer game room near Beijing University, where college students often come to play video games.' Then start expressing your opinion.
The view should be negative and the perspective should be broad, but not too intense. The article should list the names of the games, one by one, without leaving out any one. This is what we want readers to see.
Also, do not include the name of Feilong Internet Cafe or the street name. Outsiders do not need to know us, and target customers do not have to worry. Those who like games will definitely find this place.
The police may not be able to find the drug dealers, but they can always find the drug addicts.”
"Boss, the negative opinions won't backfire, right? If the public opinion is too strong, we might not be able to do business."
Liu Daqiang was a little worried.
Nan Yi waved his hand, "Not really. A soft article doesn't have such a strong power. Mental opium is a cliché and may not even blow the wind. You go and negotiate first. Try to lower the price. Save as much as you can. Be careful of the scale. I plan to sell on credit. Don't make things too awkward."
"Boss, are you familiar with the boss of Wangbei Media?"
"Yes, I just came back from meeting her. She thought the order was too small and was too lazy to discuss it with me in person."
"Well……"
"It's up to you." Nan Yi patted Liu Daqiang on the shoulder, "Xiao He is a woman. If necessary, you have to sell your body for the company."
"Boss, why don't we let Wu Xiaoxiong go? He looks better than me." Liu Daqiang was speechless.
"Don't pretend. Although I have never seen that Xiao He, I am sure she is not bad looking. Do you really think you will suffer a loss?"
The salary level of Wangbei Media is on par with that of top foreign companies. Excluding Gong Xue, the average monthly income of others has exceeded three thousand. In stark contrast to the general environment, recruitment is based on selection of the best. To be a salesperson at Wangbei Media, appearance, education and ability are all essential.
In fact, the employees of Wangbei Media are the white-collar workers of this era.
Now is the golden period of development of the advertising industry. The profits are staggering. It is also a period when advertising effects are very ideal. If you can afford it, advertising can cause hot sales.
As a leading enterprise in the domestic advertising industry, Wangbei Media has a very considerable profit margin. A high order can reach millions or even tens of millions or even hundreds of millions. As the personnel cost, which is the main expense item, has been rising, the salaries of the employees will naturally be very high.
[For example, a client wants an advertising slogan and is willing to pay 20,000 yuan. Apart from the personnel costs, the most he would pay is some water, electricity and paper costs, which are as low as a few cents. An employee quickly thinks of the advertising slogan, and the client is very satisfied and pays readily.
The gross profit margin of this order is 2 million, and the employee commission is 5%, which is 1,000 yuan. It is easy to achieve high salary. Why didn't they offer high salary later? There is no other reason, just one word: "volume".
"Hehe." Liu Daqiang laughed awkwardly.
"Come on, let's go back to bed after this discussion. I'm going to go home first, or my wife will get mad."
…
The next day.
Han Zhenhe finally handed over his work in Mexico and came to Beijing to report to Nan Yi.
"A total of 750 million US dollars will be invested in Mexico?" Nan Yi asked after reading a page of the performance report.
"Yes."
“What are the sources of funds?”
"The headquarters allocated US$20 million in the early stage and US$30 million in the later stage, totaling US$50 million; Jardine Matheson Bank's Paris branch loaned 100 million francs and its Mumbai branch 2.2 billion rupees, and the term of these two loans is 2 years.
In addition, loans of 4.5 billion baht and 8 billion baht were obtained from Siam Bank and Kasikorn Bank, with a repayment period of 5 years and high interest rates. All four loans are under the name of Aotai Industrial Zone Development Company, of which the equivalent of 220 million US dollars will be repaid by Houji Agriculture.
Nan Yi thought for a moment and said, "Introduce the connections you established in Thailand to Zhao Jinshui, and ask him for a brokerage fee personally."
"President, the amount that Billion International can loan won't be too high."
"It's okay, just borrow as much as you can." After Nan Yi finished speaking, he continued to read the performance report.
Nan Yi spent 20 minutes reading the report, pondered for a while, and then said to Han Zhenhe: "Send an email to Scarlett Fund. Green Core Development needs to raise a fund of no less than 500 million US dollars and no more than 1 billion US dollars to invest in China's automobile and mechanical equipment fields. No US dollars, but Thai baht and Mexican pesos."
"President, under what name should I send the email?" Han Zhenhe asked.
Nan Yi smiled faintly, "You still retain your position in Green Core Development. I am speaking to you now as the president of Green Core Development."
"clear."
"Send another email to Hui Zesang and ask him to prepare the project information invested by Gong Fu Hui in recent years. Wait for me to report to you in a month. Copy it to Ma Shimin."
"OK."
After giving the instructions, Nan Yi went into the kitchen and took out a tomato that looked like a sweet pepper and was similar in color to an unripe chili pepper. He took a bite and went to the yard. With his free hands, he grabbed the clothes on the clothesline and pushed away the "Nan" who was barking at the tomato in his hand.
"You still want to eat? I'll give you three days. If you still can't learn to go to the bathroom to poop, I'll chop you up and make dog meat hot pot."
Nan Yi spoke fiercely, but his hands were honest. He broke off half a tomato and threw it to the man surnamed Nan, ate the rest in one bite, and took a dustpan from the corner to deal with the dog shit.
Nan Yi had just put the dog shit into the dustpan when a voice came from outside the yard, "Get the stamp, registered mail."
"Hey, here I come."
Nan Yi put the dustpan aside, walked to the gate of the yard, untied the key chain from his belt, picked out the private seal and handed it to the postman, then took two letters from him and took a look at the envelopes. The registered letter was sent from Economic Journal Magazine, and the ordinary letter was sent by Nan Wuwei, and the recipient was Liu Zhen.
Taking the letter back to the yard, Nan Yi opened the registered letter and took a glance at it. It turned out to be an advertising letter. The magazine was going to publish a new publication and was promoting it to him as an old customer.
Nan Yi crumpled the letter into a ball and threw it into a dustpan. He didn't even plan to renew the old publication when it expired, let alone the new one. It used to be adapted from real events, but now any similarities are purely coincidental. There is no need to read it anymore.
After putting Nan Wuwei's letter on the long table, Nan Yi sat in the yard in a daze again.
After finally waiting for Liu Zhen to get off work, Nan Yi urged her to open the letter quickly. In addition to the letter that made her nose sour, Nan Wuwei also asked Nan Yi to help him buy some books related to cryptography.
After making a phone call to the United States to instruct someone to buy a book, Nan Yi took out a piece of letter paper, sorted out his thoughts, and wrote on the letter paper: "In order to track and identify different experimental plants, the laboratory of the Reclamation Group proposed the concept of a biological blockchain. The basic theory is:
E. coli strains are grown under different colors of ultraviolet light, and then the bacteria are spread onto agar plates, where they grow into different colors. There are 49 combinations of 7 colors, and then different combinations representing different information are injected into the plants.
You can think about this direction. I will also mail you some papers on antibiotic resistance genes. After reading them, you will probably find them inspiring. "
The bacteria with different color combinations store information. After reading the antibiotic resistance gene data, you can understand how to make the stored information displayed under specific conditions. The information that Nan Yi said is equivalent to feeding a new cryptography directly into Nan Wuwei's esophagus.
Putting down the pen, Nan Yi smacked his lips, not very satisfied with the content. The bacterial code was still too complicated and it was not something that could be figured out by one person alone. He also didn't know how much of the credit would go to his son.
Biological blockchain is Shennong Nanliang's exploration of anti-counterfeiting technology. The core technology has been implemented, but information shows that this step is still too complicated and can only be carried out in a laboratory environment. It has not been simplified to the extent that a barcode scanner can scan out the information. There is still a long way to go before it can be put into large-scale use.
After hesitating for a while, Nan Yi tore the letter paper from the letter book and folded it.
"Peel the garlic." Liu Zhen threw a rice washing basket on Nan Yi's thigh just after folding the letter. "It's almost May, and the first month of the year is long gone. How long do you want to rest?"
"I've noticed that your cooking skills have improved rapidly. I must admit that I underestimated you. You definitely have the potential to become a master of Fan Zheng."
"Who is Fan Zheng?"
"A nun who is very good at cooking."
Liu Zhen pointed at Nan Yi's nose and said, "No matter how nice you say it, it's useless. I will tolerate you until the end of the month. Next month, even if your hands are crippled, you have to cook for me with your feet."
"I'm giving you face. I've been working for more than ten years and you can't even let me take a few more days off." Nan Yi muttered.
"You buried all the women outside alive. Not only will I cook different kinds of delicious food for you every day, I will also wash your feet for you." Liu Zhen looked provocative.
"After this month."
Liu Zhen used his ultimate move, and Nan Yi was helpless.
Seeing Nan Yi softened, Liu Zhen stopped pressing and asked, "What did you write to your son?"
"You will read it yourself in a moment. Give me authorization. From now on, I can open and read any letter from my son, no matter whether it is sent to you or me."
"Just take it apart. I'm not stopping you. Just smell it and see if the smell is offensive." Liu Zhen held an onion under Nan Yi's nose.
"Take it away. It's on. Soak it in water and cut it later."
"I need you to teach me."
The two of them were arguing, and Han Zhenhe felt a little embarrassed as he was ignored. The living room was too small, and he couldn't help but listen.
To be honest, the old villa is a bit cramped, but Nan Yi and Liu Zhen have never thought about moving, especially Liu Zhen, who has no intention of moving at all. To her, other houses are just places to stay, and only this place is home.
Houses were readily available, and the cramped old house made it more cozy for her, just like the 1.8-meter bed in the bedroom. She had never thought of changing for a bigger one.
After the meal was ready, Nan Yi and the other person sat at the table and ate while watching TV as usual.
"Liu Xiaoqing's performance was really good."
"You've seen it eight hundred times, and you're not tired of it."
"Not annoying. Wu Zetian's life was not easy. You men are nothing."
"Watch Shanghai TV. It's showing "The Debt of Sin", which tells the story of a child of educated youth who went to Shanghai to look for his parents."
"No, stop making noise. I can't hear you anymore."
Every time there is a remote control competition, Nan Yi cannot make it out of the group stage. This time he was eliminated very easily. He had no choice but to force himself to watch. What's more, after the resistance disappeared, he was really immersed in it.
After watching three episodes of "Empress Wu Zetian" in a row, Liu Zhen began to feel drowsy and ended the day in sleep.
The sky brightens again and a new day begins.
After completing the process that represents self-discipline, he started to drink some tea, put a blanket on the bamboo lounge chair and snuggled in. His PDA was wirelessly connected to his notebook, and Nan Yi was reading emails with a stylus.
[Bluetooth technology is not that difficult. The difficult part is coordinating the communication operators to agree on its standards. Well, what I mean is that there is no doubt that there was no point-to-point wireless connection technology in 1995. In fact, Bluetooth was developed in 1994.]
After reading two emails, Nan Yi felt uncomfortable reading emails in this way, so he handed the PDA to Han Zhenhe and asked him to read them to him.
"The email sent by Silver Throat said that the MP3 player has been successfully developed and uses a USB interface for data transmission. It asked if we would like to join the USB camp to help promote the USB interface."
"No, we need to form a patent matrix, continue to develop, improve, and iterate, and wait for USB to become the main interface standard before launching MP3 player products with a higher entry threshold."
"President, what if USB doesn't become a major standard?"
Nan Yi thought for a moment and said, "Wait three years. By mid-1997, before USB became mainstream, MP3 players were forcibly launched and promoted. Keep a close eye on it. I don't want to see any small companies disrupt the market.
If there is technology worth absorbing, then acquire it. If not, then sue to death. Win whether you sue or not. Get a team of lawyers to have fun with you, consume the energy of potential opponents, and make them run around in a hurry. "
"clear."
Han Zhenhe nodded, clicked a few times with the stylus, and began to reply to the email.
Han Zhenhe: "A real online email, Sequoia Capital came to contact me and wanted to invest."
“What to invest in?”
"TTM."
"Have Chance submit a TTM report on the forecast of user growth and server growth budget for the next year. I will review it and make a decision later."
Han Zhenhe: "The third biopharmaceutical email said that Gilead Sciences will hold a shareholders' meeting to discuss the share increase plan and asked if we would like to invest in it."
"The number of AIDS patients around the world is surging. I am very optimistic about Gilead Sciences' research on AIDS and would like to increase our stake if possible."
Han Zhenhe: "Xiao Xiaonan Mail, the Jazari robotic arm has gone through three laboratory iterations and can now enter the industrial production stage."
"Write a thank-you letter to each engineer, thanking them for their efforts; write a thank-you letter to the engineer's family, thanking them for their understanding and support, and enclose 100,000 marks in travel money, wishing them a pleasant journey. Oh, remember to bring gifts for the children."
Nan Yi was in a very happy mood as the robotic arm had finally entered industrial production, thus reducing one expenditure item and increasing one income item.
After ten years of uninterrupted investment, the business has finally borne fruit and entered a virtuous cycle.
Han Zhenhe: "Rachel's Space Journey Laboratory, Beautiful Cook, Black Pearl Salvage Company email... President, it is an encrypted double-copy email, and the eldest lady's reply is a smiley face symbol."
Nan Yi smiled and said, "Haha, I guess they found some amazing shipwreck. Let's read the next one first."