Volume 7 I've Been Here Chapter 0981 Advanced Route
"Okay, okay, it's my bad."
There was no solution to Gong Xue's move, so Nan Yi could only give in.
"It's your fault in the first place." Gong Xue pouted and said angrily. After a little temper, the matter was over and the topic turned from private to public. "Is it worth buying a 140,000 watch for Xu Hui? Money is one thing, and appeasing other salesmen is another."
"Does she want to marry a rich husband, and he has to be rich in a different way?"
Gong Xue thought for a moment and said, "She told me something similar, but she didn't say it too bluntly."
"That's it. If you want to marry a rich man, the first step is to have more contact with rich people. If you can't even have contact with people, how can you talk about getting married? Therefore, it is very appropriate for you to arrange her in a business position. Once she gets started, let her contact the company's high-end customers. This way, you can provide her with the convenience of contacting rich people and increase the company's turnover.
After all, she is a famous host, and her eloquence is definitely good. With her fame, many people will look at her differently, and the chances of getting an order will be much higher."
"I can understand that, but what does it have to do with watches?"
Nan Yi stood up, pushed his chair over to sit next to Gong Xue, "Come, let's do a scene performance. Your role is a pretty new female salesperson who lives in the suburbs and rents a house for 150 yuan. The rent has been overdue for almost a month, and the landlord has said that he will give you three more days. If you don't pay the rent, you will be kicked out.
Besides, you only have enough money for one meal in your pocket. You are a professional actor, is this enough for you to get into the role? "
"That's enough." Gong Xue nodded. "What about you? What's your background?"
"Of course I'm the boss. I'm the client you want to win. As long as you win my order, you can get a commission of 2,000 yuan. Also, I look very wretched, extremely wretched."
“Hehe…”
"Don't laugh, we are rehearsing a play." Nan Yi scolded seriously.
Gong Xue tried hard to hold her laughter, "Okay, okay, go on."
"Let's skip the negotiation process and start directly with the contract. Take the contract to my office and sign it with me now. Action."
As Nan Yi finished speaking, Gong Xue's face immediately changed to an awkward but pretending to be calm. She made a gesture to hand the contract in her hand to Nan Yi, "Boss Nan, we have discussed the terms. Shall we sign the contract now?"
Nan Yi took the contract and threw it on the table, the fake smile on his face stretched out, "Xiao Gong, you can get a lot of commission for this order of mine, right?"
Gong Xue forced a little sincerity on her face, "Boss Nan, our company gives you a very favorable price. The profit is not much, and the commission I can get is even less."
"Haha, no way?" Nan Yi stretched out his hand and tapped on the contract. "This is not the first time I've done advertising. I know how much profit your advertising company can make. But, I don't care if the advertising fee is more or less. The price is what it is and I won't change it."
Gong Xue showed a hint of joy on her face, "Boss Nan, shall we sign now?"
"No rush, it's almost time for dinner. Let's go eat something, have a few drinks, and then find a quiet place to sign the contract." When Nan Yi spoke, he first looked directly into Gong Xue's eyes, and when her gaze followed, he moved his gaze to the other's chest, the hint was very strong.
"Cut, Nan Yi, your performance here is very problematic. Can a new salesperson understand your hints?"
"Why are you so anxious? This is just a preliminary hint. If you don't understand, I'll give you a more obvious hint when we get to the dinner table. No matter what, I won't say it too bluntly."
Gong Xue waved her hand and said, "Okay, you don't have to guide me step by step. I'm not stupid. Just start with the 140,000 watch."
"You really don't need me to do it step by step?"
"No need, let's go straight to the finale." Gong Xue said affirmatively.
Nan Yi nodded, "Okay, now you are Xu Hui wearing a watch worth 140,000 yuan, and you want to talk to me, President Nan, about a deal with a commission of 200,000 yuan. I will lead you into the role, and you follow me."
"Um."
Nan Yi lowered his head, holding an invisible pen and writing instructions on an invisible document. Suddenly, he said, "Come in."
Gong Xue saw it and instantly understood how she should respond. She stood up, took a few steps back, and made a gesture to open the door, "Hello, President Nan."
Nan Yi raised his head and looked in the direction of the voice, with a look of surprise on his face, "Xu Hui? Miss Xu?"
Gong Xue smiled and said, "I'm Xu Hui, President Nan, can I come in?"
Upon hearing this, Nan Yi quickly stood up, walked towards Gong Xue, and made a gesture of invitation, "Miss Xu, please come in, please come in."
Nan Yi led Gong Xue to sit on the sofa, and played two roles, playing the secretary for a while and making a cup of tea for Gong Xue.
"Ms. Xu, I haven't seen you on TV for a long time. I heard that you are no longer a host?"
"Yes, I am now..."
“Cut, Cut, Cut.” Nan Yi shouted three times in a hurry and explained: “You should take out your business card while speaking, and say, I am now working for Wangbei Media. At this point, hand over the business card with both hands, and say, President Nan, please take care of me.”
"Oh, come again."
"Don't worry, I still have something to tell you." Nan Yi demonstrated the action of handing over a business card, "When handing over the business card, you should casually show the 140,000 in your left hand, try to show as much surface as possible so that I can see it clearly, and then wait for me to take the business card, and then adjust your sleeves to cover the watch.
Of course, this depends on the individual. Before tackling a target customer, you must first collect information and try to understand the temperament of the target customer. Then, according to the character of the target customer, you can choose to be more reserved or more unrestrained. "
Gong Xue raised her hand and said mischievously, "Teacher Nan, I have a question."
"put."
"snort."
"explain."
“What if the target customer doesn’t see the value of the watch?”
Nan Yi waved his hand and said, "No, the watch I'm talking about is expensive as long as you have eyes. But it doesn't look too nouveau riche. How do you say it? It's low-key, luxurious and has connotation. Unlike the one in my hand, most people would think it's only worth two hundred yuan, but who knows, I actually spent a full eighty-five yuan on it."
Gong Xue glanced at Nan Yi and said, "Don't take this opportunity to praise yourself. Let's continue."
"Haha, okay, just pretend to hand over a business card."
Gong Xue did as she was told.
Nan Yi took the business card with both hands and glanced at it. "Wangbei Media, I'm so embarrassed... Miss Xu, I'm sorry, my English is not good, and I don't know the last two words."
Gong Xue was surprised. "What position?"
"Sales Director, writing the title in English can make you look international , but now people out there are using this as a bullshit. Let's start over, action."
Gong Xue smiled faintly, "Boss Nan, I'm the sales director at Wangbei Media , which is actually the business..."
"Cut, Cut, Cut. Don't be modest here. Wait until I recognize the value of the watch on your hand, then you can find the right opportunity to modestly say that you are actually just a salesperson and I am now raising your status. If I don't understand what a sales director means, you can show off your knowledge and popularize to me what modern enterprise management is."
"What if you understand?" Gong Xue said with a smile.
"If I were a local boss, you would talk to me about international affairs, the WTO, and economic integration. If I were someone who had studied abroad, you would tell me about "The World's Land and Water Routes" and "Records of the Grand Historian: Biographies of Merchants", what it means to implement a project, and what it means to adapt to local conditions. In short, you should talk about things related to business, but I am not familiar with them."
Gong Xue spat, "It's easy for you to say that. How much effort does it take to investigate the client so thoroughly?"
“You climbed up by stepping on my shoulders, but you skipped the part from 0 to 1, and you have no idea how hard it is to earn the first pot of gold. Besides, which of the big orders nowadays were pulled in solely by your own ability?
The commission is 200,000 yuan. How much does the company want to earn? For such an order, shouldn't you be more careful and try your best to find out the customer's information?"
Gong Xue got anxious when she heard Nan Yi's words, "What do you mean it wasn't brought back by my real ability? Didn't I bring back several big orders for the company?"
"Do you want me to talk to you about reason?" Nan Yi looked at Gong Xue's face, full of teasing.
"Hmph!" Gong Xue's nose twitched, and she said, "You don't need to reason with me. I know that several orders were won with the help of your connections, but I negotiated them all, so most of the credit belongs to me."
"Okay, okay, okay, if you say it's yours, then it's yours. What we're talking about now is the attitude towards potential customers. According to the current scale of Wangbei Media, as long as the profit of an order exceeds 500,000, we should go all out, and we can't give up easily if it exceeds 100,000.
So, for a commission of 200,000 yuan, you should know me well, and you should find a topic that can make me look up to you. "
"Okay, I get it, let's move on."
"No more acting. If the demonstration is too in-depth, it will easily restrict your thinking. Let me explain the theory to you. I will continue to use Xu Hui as an example."
"Well, go ahead."
"First of all, you, Xu Hui is a famous host, very well-known, in my... don't get me wrong, I mean the role of President Nan."
Gong Xue laughed and said, "Don't explain, I understand."
"Yeah." Nan Yi smacked his lips and continued, "In my eyes, your image or status is higher than that of a salesperson or sales director. When the conversation deepens, I know that you are here to solicit business and make money from me, and I will feel a sense of accomplishment. A famous host comes to me to discuss business, and so on. You can imagine it yourself.
Then, another thought might come to my mind - to conquer, at the negotiating table, at the dinner table or even in bed.
At this point at the dinner table, you can use a lower-level method and directly exchange your body for a contract. If your status is high enough, you can easily get a small contract.
Of course, you can also use more advanced methods to resonate with me in spirit and thought.
If you want to go the high-level route, you can't just reject my low-level requests. Once I take the initiative to make low-level requests, it means that I already have a relatively low-level positioning of you in my mind. "
Gong Xue: "A watch worth 140,000 yuan can be considered high-end?"
"No." Nan Yi stretched out his index finger and shook it, "It's a watch worth 140,000 yuan that my boss rewarded me for my outstanding work performance. It is specially marked as a female boss to show that there is no improper relationship between men and women.
You put on another outfit that looks very low-key, but in the corner you can see the logo of a luxury brand. It must be the kind that is not sold in Beijing.
Ask the 'real' Xu Hui if she has ever been to Tokyo. If she hasn't, let her go there at public expense, visit several blocks in Tokyo that sell famous brands, and then visit some famous attractions."
"Why?"
"Clothes are also an implicit topic starter. If I mention your clothes, you can tell me that you bought them when you went to Tokyo, and then start a topic about my industry. If I'm in the cosmetics business, you can mention the drugstores in Tokyo, and it would be best if you could come up with an idea that inspires me."
Nan Yi waved his hand, asking Gong Xue who wanted to speak to listen to him first, "You don't need to know everything. The sales team should do these homework in advance. Sales also requires teamwork, not just fighting alone.
If necessary, we should perform the situational performance we just did several times, but the noun should be changed. A more appropriate term is situational simulation.
Men like beautiful women, beautiful women with status, and beautiful women with status who can bring help to their careers. High-end means high-end in terms of knowledge and professional ability. Your identity as a famous host is just a stepping stone, and a 140,000 watch is the escalator that takes you to a high-end level.
Do you think what I said is a bit redundant? Do you think that as long as we get the order back, it doesn't matter whether she uses low-level or high-level methods?"
"Speaking from a woman's perspective, I think what you said is very good, but from a manager's perspective, it's a bit redundant."
Nan Yi taunted, "How dare you say that Wangbei Media will provide CIS services to its customers? CIS includes concept identification. What kind of concept are you going to convey to your customers?
Wangbei Media claims to be an advertising company, bullshit, it's actually a chicken coop, do you want to do advertising? Go to Wangbei Media, you can get the job done, and you can also get some honey, I tell you, the honey in that crappy company is more slutty than the other."
"Bah, how can you talk like that?" Gong Xue spat unhappily.
Nan Yi did not respond to Gong Xue, but continued to say in a serious tone: "It is time for Wangbei Media to establish a corporate culture. It is not a slogan, nor a banner that can never be achieved, but a bottom line. Anyone who dares to cross this bottom line will be fired from the company from top to bottom."
Gong Xue thought for a moment, "You mean I can't trade my self-esteem for orders?"
"To put it bluntly, you can't trade your body for orders. This is an iron rule. Anyone who breaks it will be kicked out, even a top salesperson."
"That's really unlike your character to say. Don't you value profit the most? Do you care where the profit comes from?"
"What I'm talking about is profit, long-term profit. I don't want to see the treasure bowl being smashed." Nan Yi said seriously, and then his face changed to a smile, "Sister Xingfu, you can't do it. After so many years, you don't have enough professional knowledge, and you lack business knowledge.
You should study hard and understand CIS thoroughly. Don't be a half-baked person anymore. Foreign advertising companies have entered the country in large numbers. If you want to defeat them, it is not enough to rely on your local advantages. You must also suppress them professionally.
Foreign advertising companies are almost done with grabbing market share. Once they shift their focus to this side, we will inevitably have to compete with them for big orders in the future. If we are not strong enough, we will just have to follow behind and eat dust.”
Gong Xue: "How can it be that fast? They still have to adapt to the domestic market. I think it will take five or six years before we meet them."
"Don't think we are the only ones who can say "use barbarians to control barbarians". Foreigners are even better at doing it. Otherwise, how did compradors and bosses come about?" Nan Yi pointed at Gong Xue's forehead. "Be alert. Maybe some foreign advertising company has poached people right under your nose. If you fail to manage well, the dismissal letter will be in your hands by noon after it is sent out in the morning."
"You just like to scare me." Gong Xue said softly.
"I'm not trying to scare you. If I wasn't busy, I would personally stay here for a while and clean up the mess. You, don't let the results in front of you blind you. There is a big plan to be implemented next, and Wangbei Media is a very important part of it. Don't let me down."
"What big plan?" Gong Xue asked curiously.
