Volume 7 I've Been Here Chapter 1047: New Strategy for Cutting Gold
Nan Yi and Jia Kang didn't eat much of the barbecue, and only drank two or three bottles of wine, but they talked a lot and sat at the barbecue stall for nearly three hours.
The time is about right, so naturally we dispersed.
As soon as he returned to the old villa, Nan Yi saw Liu Zhen, who was wearing a fitness suit and slumped on the sofa, holding a fruit plate in her arms. The fruit plate was full of grape skins and grape seeds. He counted them and found at least two bunches. He got closer and smelled them, but there was no smell of sweat at all.
Emotional Shebin is used to treat anorexia and is quite appetizing.
Nan Yi took the fruit plate away and said with a look of disdain: "Do you want to take a shower? If not, I will take one first."
Liu Zhen said lazily: "Hold me and take a shower together."
" Give you face."
Nan Yi complained, but his hands were quite honest as he picked the person up and walked to the second floor.
A quiet night passed, and the next morning, Nan Yi received a new email with a cc - a Sanxian company was established under Nuwa Animal Husbandry. In the near future, this company will invest in building Wagjir sheep and Daolang sheep farms in Maigaiti, Western Regions, and send people to Afghanistan to find the best purebred Wagjir sheep.
At the end of the email, there was a proposal that when Sanxian Company found the best purebred sheep breed, it would immediately implement an exclusive plan, that is, monopolize all sheep breeds.
After reading the body of the email, Nan Yi clicked on the document in the attachment. There was a map with text attached, which introduced the current distribution of purebred Wagjir sheep. The number was very scarce, and most of them were distributed in war zones, most of which were occupied by the Taliban.
After thinking for a while, Nan Yi replied to the email: elaborate on the plan in detail, and give the total cost, cost recovery period and predicted profit figures.
After the email was sent, Nan Yi continued to check other emails, and two hours passed in a flash.
After finishing work and taking into account the time spent on the road, it was almost time for dinner. Perhaps because he had read the "sheep" email, Nan Yi decided to follow the trend and eat braised lamb.
It's quite strange. Suddenly this year, the dish of braised lamb in red sauce became popular in Beijing. Advertisements of braised lamb in red sauce were posted on the windows of restaurants all over the street. Some of the taste was really good, while others were just nonsense and purely misleading.
I took a bus to the Gulou food stalls, stood on the roadside and observed for a while, and saw that there was a stall preparing mutton and there was a kitchen, so I went in.
Everyone wants to have a taste of the braised lamb. Some smart people don’t know how to make it themselves or simply don’t have a kitchen. As long as there is an order from the customer, they will go to the next door and sell it to the customer at a higher price, hoping to fool as many customers as possible.
The Gulou food stalls are like this. They rely on a few people with good skills and who are serious about business, and they have brought in a group of sly and dishonest people.
After finding a good seat and sitting down, Nan Yi ordered a dish of braised lamb and a dish of lamb ribs.
After waiting for a while, a waitress brought a dish of braised lamb to the table. Nan Yi tasted it and found it very authentic. He had even greater expectations for lamb ribs.
Halfway through eating the mutton, the waitress came over with a plate. Nan Yi stared at the bottom of the plate, watching it move from high to low, being placed on the table, and then...
Nan Yi looked at the fried shrimp chips and a few scorpions on the plate and asked in disbelief, "Girl, are you sure you didn't make a mistake?"
"Brother, that's right, this is the lamb ribs you ordered." The waiter's answer was very sincere, with innocence in his eyes.
"Oh, thank you."
"Brother, eat slowly."
The waiter said one more thing and left.
Nan Yi stared at the dish, wondering how fried shrimp chips and lamb were connected. It would have been more appropriate to add some onions or leeks.
Nan Yi didn't think much about it, and continued to eat with the mutton, without any intention of getting angry. The law does not stipulate that a dish called mutton ribs must be "mutton ribs", and Nan Yi did not make it clear when he ordered the dish that the mutton ribs he wanted were the sheep spine.
He thought that all lamb ribs were just lamb spines, and that the lamb ribs sold in food stalls were just fried shrimp chips and scorpions. That was the way the lamb ribs they sold here were, so it was not like he was right. Considering that the braised lamb tasted good, he didn't care about the dish.
Nan Yi finished the mutton in the dish, leaving a pile of red peppers. He paid the bill and left. On the street, he saw someone selling grilled sparrows. He spent two yuan to buy a string of five sparrows. He took a bite and walked a few steps. He met a greedy child. He licked the 4.75 sparrows with his eyes, and then pestered his father next to him.
Dirty, made of rat meat, this was the answer from the child’s father.
Nan Yi secretly said to himself that it was his duty and then began to wonder how the child's father could achieve such a unified tone across the country.
After strolling for a while and eating all the little sparrows, Nan Yi went to the Duanjinlou flagship store.
Huo Tian has already jumped out to work in real estate, and Yi Jinru is busy with Jinru Trading. Now Niu He is the one who manages Duanjinlou, and Pang Erzhu is still in charge of technology.
Since it was not dinner time, Nan Yi, Niu He and Pang Erzhu sat together to talk about something.
"Master Pang, I remember that our restaurant had this dish of braised lamb six years ago, right?"
"Boss, our restaurant launched the braised lamb dish in July 1989. It has always sold well and many customers have ordered it."
Pang Erzhu is a veteran in Duanjinlou, and he has made great contributions to the steady expansion of the business. However, he still remembers how Nan Yi had been kind to him when he lured him from the steel rolling mill with a high salary, and he also remembers how Nan Yi had generously given him a share. Although the friendship has faded a little over time, and he is aware of his importance to Duanjinlou, he will not and dare not take advantage of his seniority.
From the beginning, Nan Yi didn't care much about Duanjinlou. Later, Pang Erzhu watched the changes of the Nan family from close range, from the whole family revolving around one store, to opening branches, to the Nan family members jumping out one by one to set up new stalls, and finally, there was no Nan family member left, and only an outsider was in charge.
In Pang Erzhu's opinion, the Nan family is already a wealthy and powerful family. Duanjin Tower is just a business for the Nan family. The strength of the Nan family is unfathomable. Not to mention the elusive Nan Yi, the new eldest daughter-in-law Wenren Lanyue is also a big shot now. Even the old lady has a group of old guys helping her with things.
If he has any second thoughts, he will definitely end up in trouble. If he jumps out and works on his own, he will probably earn less than the share of the money. If he continues to take advantage of his seniority in Duanjinlou, he is afraid that he will be in trouble. The Nan family is like a mountain pressing down on him, making him dare not move. Since there is no way out, he might as well show his loyalty. Now the boss has called him.
"Haha, Master Pang, the boss's name is new." Nan Yi smiled and did not ask Pang Erzhu to change his words. Instead, he continued, "The braised lamb dish is now very famous in the whole capital. Some people cook it well, while others cook it poorly.
This dish is not cheap. In terms of population ratio, not many people have eaten it. It is only spread by word of mouth that most people have heard of its name and have heard that it is delicious. Before eating it, they praise it to the sky. In their imagination, this is a dish that is as delicious as dragon liver and phoenix gall.
With a good reputation, some people will use the name to do business, no matter whether it is authentic braised lamb or whether there is lamb in the dish, they will just use this name to lure foodies into the store.
There are few people doing serious business in this world, but many who take shortcuts. Bad money drives out good money, and it won't be long before braised lamb in red sauce becomes unpopular.
Duanjinlou has been making this dish for six years, and it is too late to change its name, so just remove it from the menu. If old customers ask about it in the future, just make it for them, but don’t mention it again in front of new customers.”
“Nansheng, it doesn’t really matter if the braised lamb in red sauce has a bad reputation. Three years ago, Duanjinlou started to raise prices. For the same dish, we sell it at a higher price than other restaurants. This is because we use exquisite ingredients and have good cooking skills. There are many gourmets who eat at our restaurants, so they know how good we are by comparison.
Those who become regular customers of Duanjinlou are people who pursue quality of life and are relatively wealthy. Such people are not easily influenced by others and have their own judgment. "
After Niu He finished speaking, he looked at Nan Yi quietly, waiting for him to speak.
Nan Yi pondered for a moment and said, "Niu He, you have a point. When it comes to catering, I am not as insightful as you. Let's keep the status quo and wait until the braised lamb becomes really popular before making a decision.
I came here today and mentioned removing the braised lamb just by chance. I mainly want to say something else. After I finish speaking, you can think about it and see if it will be helpful to the future operation of Duanjinlou.
In 1985, a Northeast Street appeared in the current Asian Games Village. Stewed chicken with mushrooms was similar to today's braised lamb and it suddenly became popular.
Today, we look back and analyze the reasons. First, a large number of educated youth returned from the Northeast at that time, and they were more accepting of the taste of Northeastern cuisine. Second, Northeastern cuisine had just bid farewell to the era of material scarcity, and the portions were large and the meat was high, which catered to the mentality of ordinary people who went to restaurants to satisfy their cravings.
The recipe for stewing chicken with mushrooms is nothing special. Few of the Northeastern people who came here to open restaurants were chefs. I went there once and found that the food was better than that in the restaurant.
The reason why this dish has become so popular is the wild hazel mushrooms from Northeast China. This ingredient has a rich flavor and can attract diners as soon as the lid of the pot is opened. Often, once one table orders it, soon all the guests in the restaurant will order this dish.
The ingredients are both the cause of success and failure. A Northeastern restaurant went bankrupt in less than a year because the number of wild hazel mushrooms was limited, the price was getting higher and higher, and they were difficult to buy on the market. The restaurant had to replace them with artificial hazel mushrooms, which look no different from wild hazel mushrooms, but taste very different.
The taste is not as good as before, so naturally fewer diners will go there.
The dish stewed chicken with mushrooms is not part of the Beijing people's diet, but it sold very well for a period of time. Just like a pop song, it can also be considered a popular dish.
"Speaking of this braised lamb, Master Pang, you know its origin, right?"
Pang Erzhu was surprised and said, "Boss, you told me about this dish."
Nan Yi waved his hand and said, "I'm asking how this dish was created."
"We take the essence of Beijing's shabu-shabu mutton and mountain city's spicy hotpot, and stew the mutton in the hotpot soup base." Pang Erzhu explained the true meaning of braised mutton in a simple and clear sentence.
"Yeah." Nan Yi nodded. "Hotpot from Chengdu and Shancheng has been rooted in Beijing for ten years, but it has never been popular. Why is braised lamb in red sauce, which is derived from hotpot, so popular this year?"
After saying that, Nan Yi looked at Pang Erzhu, waiting for his answer.
Pang Erzhu sighed slightly and said, "In the past, the main types of Beijing cuisine were home-cooked dishes, Hui cuisine, Shandong cuisine, and official cuisine. Since the Ming Dynasty, Shandong cuisine has been the most respected cuisine in Beijing. The eight major restaurants in the old Beijing are all Shandong cuisine restaurants, which mainly serve light dishes. The same was true in the Qing Dynasty. The main dish of the Manchu-Han banquet was still light. The traditional Beijing cuisine does not have stimulating flavors and focuses on nourishing.
A few years ago, the mutton smell began to fade. By last year, the mutton smell was gone. Boiled mutton in plain water no longer had the same flavor as before, and it needed to be seasoned with a stronger flavor. This is probably why braised mutton became so popular. "
Nan Yi nodded and said, "Our domestic cuisine can be said to have been formed based on different geographical environments and products. The light taste of traditional Beijing cuisine and the spicy taste of Sichuan cuisine are both the result of natural selection.
Over the past fifty years, the capital's geographical environment, products, population structure and diet have all changed. It is different before and after the founding of the People's Republic of China, and it is also different before and after the liberalization of material supply.
As the world changes, our tastes are being domesticated, and those who often eat out will be domesticated especially quickly. Nowadays, the taste of ingredients is becoming lighter, and cooking methods are moving towards heavier tastes. If you eat too much heavier taste, your taste buds will degenerate, and your taste will become heavier.
If we are given the same food as ten years ago, it will no longer taste the same. This means that the tastes of our original local potential customers are changing all the time.
Furthermore, there are more and more immigrants in Beijing, and one day their numbers will exceed those of the locals. Should we do business with them?
Of course.
Duanjinlou is not famous enough and cannot be considered an old brand. Not many new customers come into the store because of its fame. New customers are either brought by old customers or they just happen to come into the store during meal time.
If we want to keep our business going for a long time, we cannot be conservative. We must study the changes in public tastes and, based on the changes in tastes, introduce new dishes suitable for each stage.
Spicy dishes in Sichuan cuisine have become popular in Beijing. We should absorb and improve them and then launch some quintessential spicy dishes, such as boiled fish and beer duck in Shancheng, and chopped pepper fish head in Tanzhou. These three are easy to make and taste great, and they have the potential to become popular dishes.
In addition to boiled fish, beer duck and chopped pepper fish head are not available in Beijing. We can give them other names, such as Broken Gold Duck and Broken Gold Fish Head. As soon as we hear them, we know that they came from Broken Gold Restaurant. At least we can attract some new customers. "
"Nansheng, that's great! If a few of these dishes can really become popular, once new customers come to Duanjinlou, we can retain a lot of them with our better quality ingredients than other restaurants, and we can also expand to more branches." Niu He said excitedly.
"It's up to you two to decide whether to open a branch." Nan Yi waved his hand and said, "This is the last time I will worry about Duanjinlou. From now on, neither I nor my mother will interfere with the operation of Duanjinlou."
Niu He and Pang Erzhu were horrified and asked in unison: "Why?"
