Volume 8 Final Chapter Chapter 1086 Media Strategy
After taking a few quick glances, Nan Yi understood that it was a magic trick of a truck running over a person.
Yes, it's magic, not some hard qigong. The contestant who lies down waiting to be run over by a truck puts bricks on both sides of his thighs that are the same height as the contestant. When the truck runs over, the wheels will first press on the bricks, and then pass through the contestant's thighs and buttocks, and also press on the bricks when going down. In this way, the main pressure of the wheels is on the bricks, and the contestant does not need to bear much pressure.
However, this show is still very watchable. Not only do single people get crushed, but also pairs and triples. If you are not careful, it is easy to get internal injuries.
At first glance, the next event seemed normal, just a cycling race. But when the contestants were preparing, Nan Yi found that he couldn't use common sense to figure out what was going on with the Indian guys, as they could even ride bicycles very well.
All the cyclists had a bicycle tire hanging on their bodies. The inside of the tire was filled with burning pine cone-shaped objects, and the tire was tightly twisted with iron wire from below. The contestants rode their bicycles in such a particularly twisted posture to compete.
Nan Yi couldn't help but complain: "Who came up with this project? Not only is it awkward, but it's also not very interesting to watch."
"I don't know. It seems like this event has existed for a long time. It's not that dangerous. As long as you're careful you won't get burned. The contestants just want to have fun. No one wants to compete for first place."
Nan Yi agreed when he thought about it. This so-called folk Olympics is mainly for entertainment. Rather than competing, the athletes are showing off their unique skills to the audience and enjoying the attention and applause. It seems quite relaxing.
Then the real show began, a Yue Budo performance by female students from a Muslim girls' school in Hyderabad.
Viet Martial Arts, or Vietnamese martial arts, originated during the French colonial era. In order to break free from foreign rule as soon as possible, in the 1940s, Nguyen Loc Dai organized the various Southeast Asian martial arts he had learned, hoping to arouse the patriotism of young people through martial arts, and privately developed this martial art that enhances willpower and physical fitness.
Vietnam martial arts emphasizes flexibility, agility, coordination and endurance, which is very suitable for women to learn. As for why female students want to learn it, it is probably related to the high number of rape cases in India.
Looking at the female students in front of him wielding single swords and wooden sticks in great skill, some of them were experts who could even chop off a burning wooden board with their bare hands, Nan Yi felt a little complicated. Almost all of the Dalit female soldiers under his command had been violated, and some even had their female features cut off.
After the martial arts performance, the finale comes. Needless to say, motorcycles will be the main attraction of the show. You should know that India's motorcycle stunts are world-famous, and even the creatures on the moon and Mars have heard of them.
The first is the fire ring performance by motorcycles, which is a little different from the usual fire ring performance. There are four people lying side by side under the fire ring. The rider must go through the fire ring while jumping over the four people below, which makes it a little more difficult.
Then came an extremely suicidal activity, which involved riding a motorcycle while standing on a ladder. A fearless guy first started the motorcycle, then climbed to the top of the ladder one section at a time, and finally stood on the seventh rung of the ladder, using only the bottom of the ladder to keep the motorcycle balanced.
The last one was the traditional motorcycle stunt item “One Car, Multiple People”, which carried seven people on a motorcycle. Although the number of people was not particularly large, the performance method was very special.
Except for the rider in the middle, the other six team members wearing pink clothes and pink helmets put their hands together and leaned their whole bodies backwards to form the shape of a pink lotus. The weight of their entire bodies was supported by their feet fixed on the motorcycle.
The most interesting thing is that on the lotus, there is a team member with a paraglider on his back gliding on it.
Priyanka was very happy watching the Folk Olympics, and Nan Yi was also very happy. His happiness did not lie in the "competition" itself, but in the inspiration it gave him.
After watching the match in Punjab, Nanyi and Priyanka returned to Mumbai and went directly to Sharma Tower instead of Maurya Villa.
In 1993, Labor Group bought the Textile Center Building, cleared out the businesses in the building, and renamed it Sharma Building. Currently, several subsidiaries of Labor Group have offices in the building.
Although the relationship between Nan Yi and Priyanka is already quite special, the labor group is still led by Chanda Kochha, who was selected by Nan Yi and promoted from humble beginnings. Kochha can be said to be loyal to Nan.
Of course, for Kochha's loyalty, Nan gave her enough rewards. Not only did he give her 2% of the labor group's shares, but he also gave her a fixed annual salary of 50 million rupees and a year-end bonus of no less than 100 million rupees, which together amounted to about 4.7 million US dollars.
"Chanda, how are you doing?"
Nan Yi came to Kochha's office and they hugged each other.
Kochhar smiled and said, “Very good.”
Nan Yi let go of Kochha, "Where are my husband and son?"
“They’re nice too.”
"Good news." Nan Yi said as he sat down on the reception chair and changed the topic to work. "I saw the Labor Group's third quarter financial report. It made a profit of 3.4 billion rupees, which is very good."
Kochhar sat back in his big chair. "It's mainly due to Metropolitan Securities. There was a big market in August. But the financial statements for the fourth quarter of this year will look better. Dharavi Trade and Labor Food have 2.8 billion rupees of receivables that will be settled in November."
"This is good news again, Changda. I feel relieved to have you manage the Labor Group." Nan Yi said with a smile, "I will give you a high score in the year-end assessment."
Kochha's face instantly beamed with smiles. The result of the assessment directly affects all benefits . Since Nan Yi has promised to give her a high score, there is a 40% to 50% chance that her shares will increase next year.
"Adam, this is good news for me too."
"Well, I hope your happiness can last until the end."
The salary adjustment of Nan ’s senior management is not something that Nan Yi can decide on his own. His opinion only accounts for 40% of the weight, and the remaining 60% is in the hands of the Intelligence and Policy Committee - 40% for the Strategy Group, 35% for the Mind Control Group, and 25% for the Talent Group.
Normally, Nan Yi's opinions can be ignored. He will only offer opinions when a senior executive performs exceptionally well or poorly. He is just doing his job and will give an evaluation that will not affect the assessment results.
"I hope so."
Nan Yi's face turned grim, "OK, let's talk business."
Upon hearing this, Kochhar took out a document, unfolded it, glanced at the contents, then looked up and said, "Boss, India's television industry began in 1959. In 1981, TV stations began broadcasting color TV programs. In April 1982, the Indosat 1A satellite was launched into space, and color TV programs began to be transmitted a few months later.
Before 1988, the Indian television industry was dominated by a state-owned television organization, namely Dudarshan Television (DD for short).
In May 1988, Prano Roy and his wife Radhika Roy founded New Delhi Television (NDTV), India's first private television station.
In October 1992, ZeeTV was established as India's second private television station and the country's first Hindi channel.
It is worth noting that Hong Kong's StarTV is a shareholder of ZeeTV, and the current major shareholder of StarTV is News Corporation. The Li family has become a minority shareholder. Currently, apart from StarTV, no other overseas TV stations have entered India. "
Nan Yi tapped his fingers on the large desk, "Tell me more about ZeeTV's shareholder structure."
"ZeeTV's parent company is Zee Telefilms, which in turn is owned by the Essel Group. In 1992, Essel merged with Zee and then formed a joint venture with Star TV, Asia Today, so that Zee could lease transponders from the satellite network AsiaSat.
BOSS, AsiaSat is jointly controlled by the Chinese state-owned enterprise Hongxin Group and the American private equity fund Carlyle Group. "
Nan Yi nodded to show that he understood.
Kochhar continued: “As of May last year, AsiaSat had captured 65% of the satellite market share in India; in June last year, Esser acquired a 6.1% stake in CityNetworks, a company that provides digital cable TV services, and took control of CityNetworks and turned it into a distribution subsidiary of Zee.
The purpose of Essel's acquisition of Siti Network is to expand the coverage of ZeeTV satellite channels. However, there are many overlaps between Siti Network and Asia Today's business. It is estimated that Essel is ready to compete with Asia Today.
Boss, let me tell you more about Ethel..."
Kochhar flipped through the documents in his hand and said, “Esser Group was founded in 1926 by Jagannath Goenka, and its headquarters is in the Mandi Market in Hisar, Haryana.
At the beginning, the Esser Group only dealt in grain. In 1946, due to poor business in the Mandi Market, the company moved to Hisar Town (not in the same place as the Mandi Market).
Goenka tried to expand the business by setting up a dal polishing factory in Delhi in 1948, but he incurred heavy losses, forcing him to cease the Delhi operations in 1951 and move the Delhi machinery to the town of Hisar. By 1966, Hisar was operating a dal factory and two cotton ginning mills.
In 1967, Essel suffered a series of losses that resulted in a net loss of Rs 600,000 (a lot of money in those days) for the Goenkas. Between 1967 and 1968, the Goenkas, with the help of the Food Corporation of India, not only secured deals to supply polished pulses and clean barley to it, but also contracts to store grains.
In 1973, control of Essel passed to Jagannath's grandson Subhash Chandra.
In 1976, after Esser was awarded a warehousing contract by the Food Corporation of India, Esser set up a new subsidiary, Lamina Packaging, to produce packaging materials.
In 1981 , thanks to the Indo-Soviet bilateral trade agreement, Ethel was awarded lucrative rice and soybean export contracts, and by 1982 Ethel's net worth exceeded 100 crore rupees.
In December 1982, Lamina Packaging merged into Esser Packaging, which marked Esser's full entry into the packaging industry. Its main product was the laminated tube unit, which originated from Lamina Packaging.
In 1983, Essel began investing in a futuristic amusement park in Mumbai, 'Essel World', which opened six years later, in 1989, and was India's first amusement park. Although the park was partly intended to demonstrate Essel's desire to become a major force in the entertainment industry, it continued to lose money.
Since Ethel founded Zee in 1992, Ethel has shown its future direction..."
“Entertainment industry!”
Kochha nodded and said, "Yes, the Essel Group has already made the entertainment industry its main development direction, and it will also enter the education industry."
Nan Yi stroked his chin, thought for a while and said, "This Mr. Chandra is quite interesting. Chanda, you should make an appointment with him and tell him that the Labor Group wants to invest in Zee and cooperate with him in the entertainment industry."
"Boss, will the Heroine Project also cover India?"
"Of course, if the Heroine Project is not implemented in India, you will not receive emails about this project. In fact, I am very optimistic about the future of Indian television industry. Even if there is no Heroine Project, the labor group should also invest in the television field."
