Volume 8 Final Chapter Chapter 1095 Peacock TV
At the end of January, goldfinches came to Xiangkeng.
She has accepted Gong Xue's invitation and reached an agreement with Chaoting TV - Chaoting TV will accept 15% of the shares of Peacock TV and also provide convenience for Peacock TV to land in China. The two stations will cooperate on some businesses in the future.
Gong Xue registered a Peacock Holdings company in Beijing with a registered capital of 100 million yuan. The funding sources consisted of three parts: Ye Qi borrowed 3 million US dollars, Huazhong Trade and Wangbei Media jointly guaranteed a loan of 30 million yuan from Guoming Bank, and the rest was borrowed from Yiwan International’s bank in Coconut City and loaned to Peacock Holdings.
In this way, the source of registered capital of Peacock Holdings is clear, and it is a purely mainland enterprise.
Then, Peacock Holdings, Jinqueer and Chaotingtai registered Peacock Media Company in Xiangkeng with shares of 80%, 5% and 15% respectively, and the registered capital was entirely borne by Peacock Holdings.
The reason why things have become complicated is that domestic laws stipulate that media controlled by foreign capital cannot enter China's media market.
Of course, this is just a written regulation. In reality, it is very difficult for unofficial TV stations to land in the mainland. This is why they gave away shares of the Imperial TV for free and wanted to bring it in. With the relationship with the Imperial TV, Peacock TV's sensitive programs have the right to be reviewed by the radio and television authorities. After review, they can be implemented firmly and will not be directly rejected.
Nan Yi and Jin Que'er talked for a long time about the establishment of Peacock TV programs. Peacock TV will use entertainment programs as the entry point. On the one hand, there are low-cost talk shows, with a host, a guest, face-to-face conversations, or several people getting together to chat, similar to "Tonight Without Defense". The other is variety shows.
As for the ghostwriters, anyone who Nan Yi knew in detail or only knew that there was such a thing told their ideas to Chen Fang. Based on this, Chen Fang asked someone to write a specific script. He then used the script as a blueprint to expand his thinking and put all kinds of creative ideas into it.
It's like a variation of the novel studio model. When a certain genre becomes popular, they hire people to write about it in bulk, using up all the creative ideas they can, until they make the readers sick of it.
The same is true for ghostwriters. A script framework of "How to Be a Millionaire" will be given to N screenwriters to write, forming N versions, eliminating the inferior and retaining the good, and registering the copyrights of the remaining versions. No one can copy the ghostwriter's model. Even if they can bypass the copyright and lose the lawsuit, the ghostwriter still has room to condemn the other party through public opinion.
Normally, a media company would not want to be involved in such a scandal and would rather spend some money to purchase the copyright.
Gunner has no shortage of creative ideas for variety shows and film and television dramas. By showing off a few creative ideas through Peacock TV, it can attract the attention of international TV stations, and then open up Gunner's copyright sales channels, make a few deals, increase the popularity of Gunner, and then plan to go public.
The Gunner has a rich copyright library, and the copyright authorizations can be sold repeatedly, so the business has a lot of room for imagination. This means that the Gunner's market value can be very high. After raising funds, it can develop other businesses and do some mergers and acquisitions. A valuation of more than 100 billion US dollars is a bit uncertain and requires opportunities. It is still easy to make tens of billions.
After Nan Yi and Jin Que'er had a collision of ideas, it was basically decided that the first channel of Peacock TV would be named the Chinese Channel, and the first programs would be two talk shows with column names to be determined, hosted by Qiu Man and Xu Hui; and a variety show "Millionaire", with hosts to be determined.
A treasure appraisal program called "Treasures of the World", with a host to be determined, will be treasure appraisal masters Li Xiangrong and Ma Modu, as well as a well-known appraiser and an appraiser from the Tang and Song auction house.
A science column section will not launch its own column for the time being, but will purchase the copyright of documentaries from TV stations such as BBC and CNN. Later, it will launch its own column "Believe in Science". This column will track, film and report on some events that are suspected of being related to ghosts and gods, and ultimately give answers in a scientific way.
A food column called "World Delicacies", with a host to be determined, will selectively introduce delicacies from all over the world, focusing on those within Shennong Nanliang's business scope. Snacks from various countries will also be introduced, again focusing on brands with which the Nan family has business ties, and advertising fees will be collected for unrelated brands.
There are several small fitness columns, one in the morning, one at noon and one in the evening. Shennong Nanliang has its own fitness food brand, such as protein powder, which needs a fixed marketing window and also lays the foundation for holding fitness competitions in the future.
A lifestyle column called "Neighbors", with a host to be determined, specializes in telling the little things happening around ordinary people, about family harmony, relationships between mother-in-law and daughter-in-law, husband and wife, parent-child relationships, and things between neighbors, both good and bad.
In a word, the programs of Peacock TV are either about things that ordinary people cannot reach, or things that ordinary people are very familiar with. They are free of official, authoritative, and educational significance. It is like listening to people chat while drinking wine or eating melon seeds. What they want is a tone that is close to the people.
On the surface, Peacock TV is an entertainment TV station that will not attempt to influence the audience's values. Of course, there are hidden operations to influence consumption views, otherwise Nan Yi would not have thought of establishing a satellite TV station. He has always been very wary of public opinion and does not want to control it, nor does he want to be coerced.
Most programs cannot be broadcast every day. Generally, they are broadcast once or twice a week. In order to fill the broadcast time, weather forecasts and TV drama time are naturally indispensable.
According to Nan Yi's proposal, Peacock TV will launch the "World Film Appreciation" column, which will specialize in broadcasting excellent global films. These films need to be screened and must not contain the main themes of other countries. There is no need to worry too much about copyright issues. Yi Film is about to lay out an online video platform and acquire or obtain copyright authorization for a large number of film and television works and MTV.
Copyright is not mainly prepared for one's own platform, but for the purpose of making a profit from it.
Two TV drama sections will be created, one is the prime time section and the other is the housewife section. Urban dramas for all age groups will be broadcast during prime time. The first drama has been decided, a trilogy of real estate stories. The first two parts will focus on Hong Kong, and the third part may be set in the mainland.
There will be a slight gap between the broadcasting times of the three dramas, because the background of the first part is the current real estate speculation craze in Hong Kong. The male protagonist is based on Luo Zhaohui and is more inspirational. He adds fuel to the real estate speculation and makes it easier for Creativity Real Estate to clear out the remaining properties.
The second part is set in a fictional setting and tells the story after the real estate market collapses, giving some inspiration to the real estate speculators who are listening to advice. Anyway, how the real estate market will be in the later period has little to do with Creativity Real Estate. If more real estate speculators are able to escape with profits, they will continue to speculate when the next wave of market comes. In this way, Creativity Real Estate may make more profit.
The background of the third part is still fictional, looking forward to the future. The time background stretches from the present to ten years later. It talks about housing prices from the perspective of the real estate agent of the God of Wealth Company. Nan Yi believes that there will definitely be a group of people with more flexible minds who will be inspired.
The Chinese food drama with a Japanese background that Yi Film is preparing will be used to take over the first part of the real estate trilogy, and the first TV series in the housewife section will be chosen between "Two Families in the Hutong" and "Girlfriends" which were conceived by Nan Yi out of boredom. The core is a unit drama with long or short episodes. If the ratings are good, it will be extended again and again. If the ratings are not good, it can be cancelled at any time after more than 12 episodes.
Most of the TV series on Peacock TV will be filmed and broadcast at the same time. Only some dramas for all age groups will be filmed during the initial stage to attract audiences to lock on to the channel. Once the audiences are diverted to other programs and the ratings stabilize, they will change their thinking and only film dramas that please female audiences. Everything will be based on women's preferences.
After Jin Que'er left, Yuan Tianfan came and met with Nan Yi, then went to Fang Group and Snow Mountain Trust, transferring 15% and 10% of the shares to each other respectively, and then went to the Huo family and invited them to become shareholders of Peacock TV.
After several rounds of communication and negotiation, 15% of the shares were transferred to the Huo family for HK$12 million.
As a result, the equity of Peacock TV is divided into 40% for Peacock Holdings, 10% for Snow Mountain Trust, 15% for Imperial TV, 5% for Jinqueer personally, 15% for Fang Group, and 15% for the Huo family. All shares are held by mainland companies or individuals as well as pro-mainland families. Even if the listing plan is launched, the controlling rights will still belong to the mainland.
In early February, while building the infrastructure of Peacock TV, Jin Que'er asked all shareholders to come forward to guarantee and borrowed . After the internal share operation, there was still 100 million yuan in the account, plus 12 million Hong Kong dollars from the Huo family, equivalent to 105 million Hong Kong dollars. This amount of money was not enough to start Peacock TV, even with 300 million Hong Kong dollars.
Generally speaking, it takes 7 years for a TV station to recoup its investment. Even if it is faster, it will still take 5 years. Even if Peacock TV has horns on its head, it will take at least 3 years. It needs office space, staff salaries, machinery and equipment, broadcasting satellites, column/TV series production, purchase funds, etc. If it wants to survive until the IPO, it will most likely have to take out another loan.
Going public is a must. Nan Yi does not value the direct profits of the TV station. He only needs controlling rights to ensure that the TV station operates according to Nan's needs. Therefore, Peacock TV will not only go public, but also sell as many shares as possible to the secondary market.
In order to prevent malicious takeovers, copyrights and employment contracts of some key personnel will be separated from Peacock TV and injected into an independent joint-stock company. Copyrights are authorization contracts that can be terminated at any time, and key personnel will be assigned to Peacock TV as external personnel.
If someone still insists on acquiring an empty shell, that is a deliberate provocation and a good reason to fight back. You acquire yours and I strike mine, let's see who can't hold on first. Maybe I can even swallow up a small snack worth tens of billions or hundreds of billions to fill my stomach.
The loan did not take Jinque'er much time. Once she found a guarantor and submitted the documents, there was nothing else to do but wait for the loan to be approved. She did not stay in Xiangkeng and wait, but went to the Immigration Department to sign a talent introduction form and flew back to Beijing without stopping.
Peacock TV is a TV station targeting Chinese people all over the world. If you want to transmit TV signals to the world, you need a satellite transponder and ground reception. Jinqueer flew back to Beijing to discuss satellite transponders.
Nan Yi has been following Mou Nan De in recent years. Coincidentally, this guy is a big mouth and even his farts are published in newspapers. No matter which kind, it is not difficult to collect them, whether they are publicly issued or internal journals.
Although all the contents published were high-sounding, Nan Yi knew how to see the essence through the phenomenon. Putting aside Mou Nan De's rumors, he calculated the profits he made from his business and combined them with what he was doing, and Mou Nan De's approximate financial situation could be calculated.
In Nan Yi's opinion, Mou Nande has now paid off nine out of ten debts, with only one debt left. This buddy is in the satellite business, and has cooperated with Russia to launch the Navigation 1 and Navigation 2, which were just put into use in January. Nan Yi took advantage of the fact that Mou Nande had fallen into letter of credit fraud (letters of credit must be issued by banks, and it is not difficult for Nan Yi to find out about the banking system) and bought his satellite shares, which cost him almost 40 million US dollars, at a low price.
Nan Yi’s upper limit of the psychological price is 15 million US dollars, not a penny more. It would be best if Jinqueer could lower the price a little bit more. Every ten thousand saved is a ten thousand saved.
Jinqueer did not show up in person, but went to find Ajing according to Nan Yi's instructions. In Ajing's circle of contacts, there were many brokers doing high-end patchwork business. They put forward their requirements and stipulated that the upper limit of the price was 15 million US dollars. For every 10,000 lower, the broker would get 7,000.
The job was soon taken by a guy named Wang Jibo. Nan Yi asked A Jing about it and found out that this guy was not good at doing things but had a lot of tricks up his sleeve. So he quickly went to visit Mou Nan De with the "letter of credit" as a fulcrum.
Mou Nande had shit in his crotch and was extremely short of money, so the deal was not difficult to negotiate. The reason why a simple issue was complicated was simply because Nan Yi was very careful about his reputation and did not want to have any direct connection with such a thing that might be considered as going too far.
In fact, after meeting Yuan Tianfan, Nan Yi often took Nan Ruoqi to the Po Leung Kuk Orphanage, giving the orphans toys, snacks and clothes, and letting Nan Ruoqi receive some charity enlightenment. At the same time, he would also take the opportunity to check if there were any of his long-lost children.
Facts have proved that Nan Yi's plan for cultivating adopted children is very successful. Since it is feasible, this plan will naturally be implemented period after period.
One day, Nan Yi stayed overnight at Ruan Mei's house. In the middle of the night, Nan Yi suddenly felt that Ruan Mei's body temperature began to rise. At first, he thought that Ruan Mei was in the mood again and did not pay much attention to it. After waiting for a long time, Ruan Mei did not make any further moves, so he realized something was wrong.
He opened his eyes and checked Ruan Mei's temperature on her forehead; it was very hot.
Nan Yi carefully got rid of Ruan Mei's restraints and went to get the medicine box. He first took out an oral table, then thought something was wrong and changed to a rectal table...
After taking Ruan Mei's temperature, Nan Yi quickly changed clothes for himself and Ruan Mei, then carried her to the Adler Clinic.
It's not that Nan Yi was making a fuss out of nothing and rushing to the hospital for a cold and fever. The virus control departments of the Kenzhi Group and Shennong Nanliang have discovered the avian influenza virus H5N1, which can directly infect humans, in their own sick chickens. Now, as if facing a major enemy, they are focusing on prevention and control of their own farms, and have cremated tens of thousands of live chickens. Avian influenza can kill people, so how could he not be worried?
